Factory-farm words

March 12, 2009
85 Views

Read a pile of technology marketing and you quickly assume that you’re alone among those who despise many of the words you keep hearing. They’re words like optimize, leverage, synergy, and utilize. People in this industry don’t really talk like that, do they?

Many don’t, at least not in private, and they don’t tweet like that, either. One tweet trail at Gartner BI Summit complained about exactly this kind of word — these miserable words with all the wild flavor bred out of them like factory-farm tomatoes.

On the list of suggested extinction, Jill Dychè listed optimize and fact-based. Scott Davis listed leverage, co-optition, and dot-bomb. Someone also threw in win-win, synergy, and the lovely utilize.

Mark Madsen cautioned that banning all those words would leave… 

Read a pile of technology marketing and you quickly assume that you’re alone among those who despise many of the words you keep hearing. They’re words like optimize, leverage, synergy, and utilize. People in this industry don’t really talk like that, do they?

Many don’t, at least not in private, and they don’t tweet like that, either. One tweet trail at Gartner BI Summit complained about exactly this kind of word — these miserable words with all the wild flavor bred out of them like factory-farm tomatoes.

On the list of suggested extinction, Jill Dychè listed optimize and fact-based. Scott Davis listed leverage, co-optition, and dot-bomb. Someone also threw in win-win, synergy, and the lovely utilize.

Mark Madsen cautioned that banning all those words would leave marketing with nothing but proper names and prepositions.

The whole discussion started off when Dychè posted a link to David Silverman’s article in Harvard Business “10 Business Words to Ban.

Now Dave Wells has followed with a weblog post. He left the TDWI conference in Las Vegas last week with his head “afloat in buzzwords.” So many new terms every quarter, and so much ambiguity. ” Maybe its time that we define our terms and differentiate between similar sounding terms.” He goes on to list a few he’d like to see on the endangered list.

Let the movement flourish.

Link to original post

You may be interested

How SAP Hana is Driving Big Data Startups
Big Data
298 shares2,884 views
Big Data
298 shares2,884 views

How SAP Hana is Driving Big Data Startups

Ryan Kh - July 20, 2017

The first version of SAP Hana was released in 2010, before Hadoop and other big data extraction tools were introduced.…

Data Erasing Software vs Physical Destruction: Sustainable Way of Data Deletion
Data Management
37 views
Data Management
37 views

Data Erasing Software vs Physical Destruction: Sustainable Way of Data Deletion

Manish Bhickta - July 20, 2017

Physical Data destruction techniques are efficient enough to destroy data, but they can never be considered eco-friendly. On the other…

10 Simple Rules for Creating a Good Data Management Plan
Data Management
69 shares619 views
Data Management
69 shares619 views

10 Simple Rules for Creating a Good Data Management Plan

GloriaKopp - July 20, 2017

Part of business planning is arranging how data will be used in the development of a project. This is why…