A tough attribution problem: Do Marketing Affiliates deserve all the credit they get?
Recently, I received a tough question from one of the well known web analysts in our industry. “Your book did…
Of Crowds, Both Wise and Foolish
The surest sign that a phrase has entered broad usage is to apply the cliche test: if you leave the…
Decisioning in Volatile Times—Probability, Intuition or Inaction?
No doubt, we live in volatile times. The complexity, interconnectedness and intricacy of global markets is causing executives around the…
Why Google Chrome has a bad market share ?
Google Chrome has a less than 1% market share despite being technically advanced, and open source. One reason is incompatibilty…
Stock Picking using Data Mining: Parameter Tuning
It is known that in data mining projects, one can spend 80% of the time for data preprocessing and the…
Economic: Indian Caste System -Simplification
I am often asked by Western and non Indian people regarding the caste system. It trips me a lot trying…
Computational Information Design
Tonight I had the good fortune to attend a talk by Ben Fry on Computational Information Design at the Broad Institute…
New Age Data Warehousing
Data warehousing (DW) and business intelligence (BI) have been evolving and getting more sophisticated over the years. As IT folks,…
What? So what? Then what? … Why not?
One of the problems with business intelligence (BI) information is that it does not always complete the task, e.g. solve…
What is the Best Organization Chart for Performance Management?
Dutch business executives and government administrators are digesting the findings of a recent research study about how to best organize…