Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    big data analytics in transporation
    Turning Data Into Decisions: How Analytics Improves Transportation Strategy
    3 Min Read
    sales and data analytics
    How Data Analytics Improves Lead Management and Sales Results
    9 Min Read
    data analytics and truck accident claims
    How Data Analytics Reduces Truck Accidents and Speeds Up Claims
    7 Min Read
    predictive analytics for interior designers
    Interior Designers Boost Profits with Predictive Analytics
    8 Min Read
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Big Data Helps Mobile Gaming Companies
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Big Data > Big Data Helps Mobile Gaming Companies
Big Data

Big Data Helps Mobile Gaming Companies

jessoaks11
jessoaks11
5 Min Read
Image
SHARE

ImageWhen video games were limited to hardware applications, it could take several years before gamers would see an update. It was simple economics. Developing a new game, getting it hard-coded onto a cartridge, and shipping those cartridges to stores across the world took time. And thus, when Mario Kart on the SNES was replaced by Mario Kart 64 on the Nintendo 64, it represented a huge event.

Contents
How Do Video Games and Data Connect?A Revolution Standing on the Shoulders of a Chipset

ImageWhen video games were limited to hardware applications, it could take several years before gamers would see an update. It was simple economics. Developing a new game, getting it hard-coded onto a cartridge, and shipping those cartridges to stores across the world took time. And thus, when Mario Kart on the SNES was replaced by Mario Kart 64 on the Nintendo 64, it represented a huge event.

Of course, online gaming has made this mode hopelessly outdated and out of place. Now, games can be updated in real time, across platforms, with little downtime between updates. Mobile and social games, which thanks to mobile processor developments are becoming increasingly more powerful, can be updated constantly – not only to add new features and improve upon graphics, but to provide a more tailored, more customized user experience for players. And this user experience can be truly tailored around each individual, thanks to data tracking and analysis.

How Do Video Games and Data Connect?

Big data helps gaming companies like Zynga update their games, decide which features should be maintained and which should be improved, and deliver personalized user experiences. If today’s mobile  processor technology enables console-like graphics on tablets and smartphones, it must also be recognized that today’s cloud-based video games – no longer confined to hardware but existing as a digital entity on a server – enable real-time development and unparalleled personalization. Gamers no longer have to wait three years between updates; on the contrary, updates unto themselves no longer even have to be announced or launched. Games can simply be in a continuous state of flux, always improving.

More Read

Guest post: What is Data Mining – Explaining it to the Layman
At a Glance: Key Metrics of Social Media Analytics
How to Do Data Analytic: A 101 Crash Course for CEOs
Supply Chain Tips for Software Companies to Avoid Data Breaches
The Coming Monetization of Big Data

So what does big data enable, exactly? In plain terms, it lets video game companies like Zynga tailor games based on facts rather than hunches. It also enables video game companies to take a reactive stance, to be flexible. Yes, in a perfect world, a company would always maintain a proactive stance when it comes to product development, but the reality of the situation demands that in some cases, a product must be launched and then refined later. For video games, big data enables just that. Why draw a line in the sand with a staid product, after all, when it can be improved upon after the fact based on user feedback and data? With big data, engineers can look at the numbers and make adjustments.

A Revolution Standing on the Shoulders of a Chipset

It should go without saying that the revolution in mobile and social gaming that has recently taken place wouldn’t be possible without the proliferation and advancement of the mobile processor. Companies like Qualcomm, who have managed to fit their Snapdragon mobile processor into no fewer than one billion devices, have made smartphones and tablets, increasingly, the go-to platforms for gaming – not consoles. Though the PC and console industry still holds most of the market share, mobile and social gaming continues to make inroads in this competitive segment.

In plain terms, these mobile processors have made it possible to rethink and reimagine what video games can and should be. One of the first things that was realized is that video games no longer have to be static products – they can be dynamic. By positioning them on mobile devices and social platforms, video game companies have been able to develop programs that, like operating systems, can be updated on the fly. And so, now you have millions of gamers across the world playing video games that are constantly being updated, often to their exact needs. Big data and the mobile processor make that possible.

For gamers, and gaming companies, the future is bright thanks to big data.

Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

big data analytics in transporation
Turning Data Into Decisions: How Analytics Improves Transportation Strategy
Analytics Big Data Exclusive
AI and fund manager software
AI And The Acceleration Of Information Flows From Fund Managers To Investors
Artificial Intelligence Exclusive
sales and data analytics
How Data Analytics Improves Lead Management and Sales Results
Analytics Big Data Exclusive
ai in marketing
How AI and Smart Platforms Improve Email Marketing
Artificial Intelligence Exclusive Marketing

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

Maximize Your Market Research Investment in a Recession

6 Min Read

Data Mining Interview: Luis Torgo

6 Min Read
using subscribers data and latest business models
Big Data

Data Analytics Helps Optimize Subscriber-Based Business Models

5 Min Read
Image
AnalyticsBig Data

Why Hotels Should Apply Big Data Analytics to Provide a Unique Guest Experience

8 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

AI and chatbots
Chatbots and SEO: How Can Chatbots Improve Your SEO Ranking?
Artificial Intelligence Chatbots Exclusive
giveaway chatbots
How To Get An Award Winning Giveaway Bot
Big Data Chatbots Exclusive

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?