Big Data in Automobiles: Use-Cases for Today and Opportunities for the Future
Location analytics is a big thing in General Motors these days. A spatial analysis of the data available with the company showed that their customers will drive two hours to buy a car. However, they may not be ready to drive down so far for a servicing. Also, customers will be ready to drive this far, bypassing a more convenient dealership, if they know they can save $500.
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