We use cookies, including third-party cookies from Google to serve personalized ads through AdSense, to operate this site and understand how it is used. By continuing to browse, you accept this use. See our Privacy Policy and Terms of Use for details, including how to opt out of personalized advertising.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    Flat editorial illustration: The article is about joining public web signals with internal business metrics so BI teams can inter
    Alternative Data in BI: Bringing Public Web Data Into Your Dashboards
    23 Min Read
    Flat editorial illustration: The article contrasts passive follower totals with a behavioral path from attention and trust to cli
    Creator Analytics Beyond Follower Count: Seven Metrics That Measure Audience Behavior
    11 Min Read
    Flat editorial illustration: The article connects AI and marketing analytics with managerial judgment grounded in consumer behavi
    How an Online MBA in Marketing Connects AI and Data Analytics
    11 Min Read
    What Kind of Problem-Solving Distinguishes Data Analysts From Software Engineers -- AI-generated illustration
    What Kind of Problem-Solving Distinguishes Data Analysts From Software Engineers
    7 Min Read
    chatgpt image jul 21, 2026, 04 34 30 pm
    4 Core Benefits of Predictive Maintenance after Vibration Analysis
    10 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Big Analytics Rather Than Big Data
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Uncategorized > Big Analytics Rather Than Big Data
Uncategorized

Big Analytics Rather Than Big Data

Barry Devlin
Barry Devlin
4 Min Read
Big Analytics Rather Than Big Data
Illustration generated with FLUX.2 [klein 4B] via Cloudflare Workers AI.
SHARE

The past year has been dominated by Big Data.  What it might mean and the way you might look at it. The stories have often revolved around Hadoop and his herd of chums.

The past year has been dominated by Big Data.  What it might mean and the way you might look at it. The stories have often revolved around Hadoop and his herd of chums. Vendors and analysts alike have run away and joined this ever-growing and rapidly moving circus. And yet, as we saw in our own EMA and 9sight Big Data Survey, businesses are on a somewhat different tour. Of course, they are walking with the elephants, but many so-called Big Data projects have more to do with more traditional data types, i.e. relationally structured, but bigger or requiring faster access. And in these instances, the need is for Big Analytics, rather than Big Data. The value comes from what you do with it, not how big it happens to be.

Which brings us to Big Blue.  I’ve been reading IBM’s PureSystems announcement today.  The press release headline trumpets Big Data (as well as Cloud), but the focus from a data aspect is on the deep analysis of highly structured, relational information with a substantial upgrade of the PureData for Analytics System, based on Netezza technology, first announced less than four months ago.  The emphasis on analytics, relational data and the evolving technology is worth exploring.

Back in September 2010, when IBM announced the acquisition of Netezza, there was much speculation about how the Netezza products would be positioned within IBM’s data management and data warehousing portfolios that included DB2 (in a number of varieties), TM1 and Informix. Would the Netezza technology be merged into DB2?  Would it continue as an independent product?  Would it, perhaps, die? I opined that Netezza, with its hardware-based acceleration, was a good match for IBM who understood the benefits of microcode and dedicated hardware components for specific tasks, such as the field programmable gate array (FPGA), used to minimize the bottleneck between disk and memory. It seems I was right in that; not only has Netezza survived as an independent platform, as the basis for the PureData System for Analytics, but also being integrated behind DB2 for z/OS in the IBM DB2 Analytics Accelerator.

More Read

Adding Business to Analytics
Adding Business to Analytics
How Big Data And Machine Translation Combine To Fight COVID-19
3 Ways Big Data Is Bringing SEO Out of The Stone Age
Big Data: What’s a Brontobyte Again?
Everybody’s on the Phone

Today’s announcement of the PureData System for Analytics N2001 is, at heart, a performance and efficiency upgrade to the original N1001 product, offering a 3x performance improvement and 50% greater capacity for the same power consumption. The improvements come from a move to smaller, higher capacity and faster disk drives and faster FPGAs. With a fully loaded system capable of handling a petabyte or more of user data (depending on compression ratio achieved), we are clearly talking big data. The technology is purely relational. And a customer example from the State University of New York, Buffalo quotes a reduction in run time for complex analytics on medical records from 27 hours to 12 minutes (the prior platform is not named). So, this system, like competing Analytic Appliances from other vendors, is fast.  Perhaps we should be using images of cheetahs?

[The photo is from my visit to Addo Game Reserve in South Africa last week.  For concerned animal lovers, she did eventually manage to climb out…]

TAGGED:analyticsbig analyticsbig datacloudhadoopibmnetezzaPureData System for Analytics
Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

Flat editorial illustration: The article is about joining public web signals with internal business metrics so BI teams can inter
Alternative Data in BI: Bringing Public Web Data Into Your Dashboards
Big Data Business Intelligence Exclusive Web Analytics
Flat editorial illustration: A SaaS-editorial scene showing product usage, support patterns, and renewal feedback informing a fle
Using Product Usage Analytics and Support Data to Build a B2B Product Roadmap
Business Intelligence Infographic
From Hiring To Payroll: Managing HR Data Across Business Systems -- AI-generated illustration
From Hiring To Payroll: Managing HR Data Across Business Systems
Big Data Business Intelligence Infographic
Flat editorial illustration: The article is about automating the collection, preparation, and delivery of marketing data across p
From Data to Dashboards: 5 Marketing Reporting Automation Software Picks
Big Data Business Intelligence Exclusive

Stay Connected

1.2KFollowersLike
33.7KFollowersFollow
222FollowersPin

You Might also Like

Negotiation Rules
AnalyticsBig Data

Big Data and Pricing Analytics Are Rewriting the Negotiation Rules

5 Min Read
The Growing Role of Analytics in Product Development
Analytics

The Growing Role of Analytics in Product Development

12 Min Read
Big Data Solves Website Loading Issues For Foreign Traffic
Big DataExclusive

Big Data Solves Website Loading Issues For Foreign Traffic

5 Min Read
Data Lake Details: All About Cloudwick's CDL
Big DataExclusive

Data Lake Details: All About Cloudwick’s CDL

9 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

From Bolts to Bots: How AI Is Fortifying the Automotive Industry
From Bolts to Bots: How AI Is Fortifying the Automotive Industry
Artificial Intelligence
How To Get An Award Winning Giveaway Bot
How To Get An Award Winning Giveaway Bot
Big Data Chatbots Exclusive

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-26 SmartData Collective. All Rights Reserved.
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?