By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData Collective
  • Analytics
    AnalyticsShow More
    data analytics in sports industry
    Here’s How Data Analytics In Sports Is Changing The Game
    6 Min Read
    data analytics on nursing career
    Advances in Data Analytics Are Rapidly Transforming Nursing
    8 Min Read
    data analytics reveals the benefits of MBA
    Data Analytics Technology Proves Benefits of an MBA
    9 Min Read
    data-driven image seo
    Data Analytics Helps Marketers Substantially Boost Image SEO
    8 Min Read
    construction analytics
    5 Benefits of Analytics to Manage Commercial Construction
    5 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-23 SmartData Collective. All Rights Reserved.
Reading: Beware: You are being watched!
Share
Notification Show More
Latest News
data analytics in sports industry
Here’s How Data Analytics In Sports Is Changing The Game
Big Data
data analytics on nursing career
Advances in Data Analytics Are Rapidly Transforming Nursing
Analytics
data analytics reveals the benefits of MBA
Data Analytics Technology Proves Benefits of an MBA
Analytics
anti-spoofing tips
Anti-Spoofing is Crucial for Data-Driven Businesses
Security
ai in software development
3 AI-Based Strategies to Develop Software in Uncertain Times
Software
Aa
SmartData Collective
Aa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Uncategorized > Beware: You are being watched!
Uncategorized

Beware: You are being watched!

SundeepKapur1
Last updated: 2010/12/07 at 5:00 AM
SundeepKapur1
4 Min Read
SHARE

You just checked into a hotel – they watched you walk in from the parking lot and had your folio ready for you. That is awesome service. You proceed to your room – non-smoking, king size – just as you like it. They now watch your every move, they know what you are watching on TV, they know what you ordered from room service, and they know what sites you visited on the web. They knew you because of your past stays, and now they are tracking your every move to try and personalize your experiences even more.

More Read

big data improves

3 Ways Big Data Improves Leadership Within Companies

IT Is Not Analytics. Here’s Why.
Romney Invokes Analytics in Rebuke of Trump
WEF Davos 2016: Top 100 CEO bloggers
In Memoriam: Robin Fray Carey

You have offers being slid under your door, being served up on your TV, targeted ads on your computer, personalized messaging in the elevator, and the manager ‘bumped’ into you on three different occasions. Her offers to you were relevant. You seem not to mind because the offers were relevant.

You drive away the next morning in your rental car. They are listening to your conversation as they track every turn. Billboards change their messaging for you as you drive by. An advertiser starts speaking to you on the radio. You are a little freaked out as you scurry for cover diving into a restaurant.

You slip into a corner asking for a cup of java. The reality is that you really cannot get away because your phone knows and conveys your presence. It allows geo targeting and your server knows that it is one cream two sugars. The jukebox strikes up your favorite tune and the server asks if you would like their fruit crepe combo.

You have never been to this restaurant, it is not art of a chain, but they subscribe to the Preference Factory – one of many companies that sell personalized consumer data on demand. The Preference Factory pulls your data – tracking you across real and virtual channels. Your virtual channels include digital, mobile, and social.

You try to get away into a crowd stepping into the mall. You are reminded about your spouse’s birthday with an offer to pick up the perfect gift from a favorite retailer. The perfect gift is an outfit that was in your spouse’s preference center. You are then given an option of sending a birthday card that even plays your favorite song!

You think about your kids and are scared that they are also being tracked. The song grows louder as you wake up in a cold sweat. Was this a dream or was it reality?

This is a choice we are going to make as consumers – how much are we willing to be monitored. Do we want the convenience of personalization or do we want our own space back!

The FTC just introduced a proposed framework around protecting consumer privacy. This proposed legislation is also being called the ‘Do Not Track’ legislation. Take a look at the legislation and join us as we continue this conversation of the pros and cons of being tracked!

SundeepKapur1 December 7, 2010
Share this Article
Facebook Twitter Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

data analytics in sports industry
Here’s How Data Analytics In Sports Is Changing The Game
Big Data
data analytics on nursing career
Advances in Data Analytics Are Rapidly Transforming Nursing
Analytics
data analytics reveals the benefits of MBA
Data Analytics Technology Proves Benefits of an MBA
Analytics
anti-spoofing tips
Anti-Spoofing is Crucial for Data-Driven Businesses
Security

Stay Connected

1.2k Followers Like
33.7k Followers Follow
222 Followers Pin

You Might also Like

big data improves
Big DataJobsKnowledge ManagementUncategorized

3 Ways Big Data Improves Leadership Within Companies

6 Min Read
Image
Uncategorized

IT Is Not Analytics. Here’s Why.

7 Min Read

Romney Invokes Analytics in Rebuke of Trump

4 Min Read

WEF Davos 2016: Top 100 CEO bloggers

14 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

AI chatbots
AI Chatbots Can Help Retailers Convert Live Broadcast Viewers into Sales!
Chatbots
AI and chatbots
Chatbots and SEO: How Can Chatbots Improve Your SEO Ranking?
Artificial Intelligence Chatbots Exclusive

Quick Link

  • About
  • Contact
  • Privacy
Follow US

© 2008-23 SmartData Collective. All Rights Reserved.

Removed from reading list

Undo
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?