By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData Collective
  • Analytics
    AnalyticsShow More
    predictive analytics in dropshipping
    Predictive Analytics Helps New Dropshipping Businesses Thrive
    12 Min Read
    data-driven approach in healthcare
    The Importance of Data-Driven Approaches to Improving Healthcare in Rural Areas
    6 Min Read
    analytics for tax compliance
    Analytics Changes the Calculus of Business Tax Compliance
    8 Min Read
    big data analytics in gaming
    The Role of Big Data Analytics in Gaming
    10 Min Read
    analyst,women,looking,at,kpi,data,on,computer,screen
    Promising Benefits of Predictive Analytics in Asset Management
    11 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-23 SmartData Collective. All Rights Reserved.
Reading: Consumerization Revisited: Why Aesthetics Matter
Share
Notification Show More
Latest News
ai software development
Key Strategies to Develop AI Software Cost-Effectively
Artificial Intelligence
ai in omnichannel marketing
AI is Driving Huge Changes in Omnichannel Marketing
Artificial Intelligence
ai for small business tax planning
Maximize Tax Deductions as a Business Owner with AI
Artificial Intelligence
ai in marketing with 3D rendering
Marketers Use AI to Take Advantage of 3D Rendering
Artificial Intelligence
How Big Data Is Transforming the Maritime Industry
How Big Data Is Transforming the Maritime Industry
Big Data
Aa
SmartData Collective
Aa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Data Management > Best Practices > Consumerization Revisited: Why Aesthetics Matter
AnalyticsBest PracticesBig DataBusiness IntelligenceSoftware

Consumerization Revisited: Why Aesthetics Matter

Erica Driver
Last updated: 2013/04/21 at 8:30 AM
Erica Driver
5 Min Read
SHARE

I’ve been an advocate of the consumerization of BI for a number of years. Business Discovery platforms like QlikView that embody consumer oriented characteristics are more acceptable to a broad range of people, and so see higher adoption. At core, the consumerization of technology is about empowering people to do what they need, themselves.

I’ve been an advocate of the consumerization of BI for a number of years. Business Discovery platforms like QlikView that embody consumer oriented characteristics are more acceptable to a broad range of people, and so see higher adoption. At core, the consumerization of technology is about empowering people to do what they need, themselves. To be able to do so any technology must possess the three key consumerization attributes of speed, usability and relevance. 

However, driving back from taking my children to school on Tuesday morning I heard a discussion, on BBC Radio 4’s Today programme about the 2013 UK Design Awards, that brought home to me that there’s a fourth attribute of consumerization, as important as the others: aesthetics. For some people how something looks or feels will overcome the three other consumerization attributes, no matter how strongly they’re made available. It’s worth noting that while usability and aestethics are closely related they’re not the same. Something can be very usable, but not look pleasing. I suppose that’s the difference between satisfaction and delight. 

During an interview on the radio show Professor Josh Silver, of the Centre for Vision in the Developing World (CVDW), described the Child ViSion self-adjustable glasses his organization is distributing through schools. The glasses have fluid filled lenses that are adjusted using pre-attached syringes.  

More Read

Synchronize Your Brains with (Data) Storytelling

The Future of BI in Two Words
BI Challengers: Disrupting the Mega Vendor?
Are Some BI Vendors too Quiet?
BI Apps for the Apple iPad

 

The glasses are a powerful example of the consumerization of an established technology:

• They’re fast: adjusting the lenses to correct someone’s vision takes a few minutes at most. 

• They’re usable: each glasses wearer self serves by fitting their own specs – no optometrist needed. 

• They’re relevant, directly to the individual life chances of the person that gets a pair, and broadly to the estimated 60 million young people that suffer from uncorrected myopia in the developing world. 

Crucially, though (and unlike earlier versions), the glasses are designed with aesthetics in mind. Their shape is pleasing. They come in a variety of colors. The syringes on the arms used to alter the focal length are easily removable. Why does this matter? Because the target group for these specs is 12 to 18 years old! Image-conscious teenagers the world over won’t wear something that doesn’t look good, no matter how useful it is. I’ve personal experience of this – when I was at school the UK National Health Service (NHS) provided one style of glasses frame in black for children. Nowadays these NHS specs, my 16 year old son tells me, are the height of ‘geek chic’. Back then, kids would do anything not to wear them, even if they couldn’t see the teacher’s writing on the blackboard from their desk. That’s why my short sightedness went untreated until I learned to drive. 

We can learn lessons from the development of CVDW’s inspirational project. 

It’s obvious that QlikView embodies the three attributes of speed, usability and relevance directly in how the technology works. The fourth one, the crucial aesthetic element, is largely up to the people who design the QlikView apps. It’s up to you to appeal to the consumers in your organization through the pleasing design of the apps you make available. Beautifully designed apps, styled to the users in question – a web site analytics apps for marketers should embody a different aesthetic to one for financial analysts – mean higher adoption, better perception of value delivered, greater return and more questions answered. The opposite means a less focused outcome.

A final thought on the Child ViSion glasses project: it’s a massively disruptive technology and extremely cost effective compared to the long established way of doing things. Sound familiar?

TAGGED: consumerization, qlikview
Erica Driver April 21, 2013
Share this Article
Facebook Twitter Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

ai software development
Key Strategies to Develop AI Software Cost-Effectively
Artificial Intelligence
ai in omnichannel marketing
AI is Driving Huge Changes in Omnichannel Marketing
Artificial Intelligence
ai for small business tax planning
Maximize Tax Deductions as a Business Owner with AI
Artificial Intelligence
ai in marketing with 3D rendering
Marketers Use AI to Take Advantage of 3D Rendering
Artificial Intelligence

Stay Connected

1.2k Followers Like
33.7k Followers Follow
222 Followers Pin

You Might also Like

Synchronize Your Brains with (Data) Storytelling

4 Min Read

The Future of BI in Two Words

6 Min Read

BI Challengers: Disrupting the Mega Vendor?

6 Min Read

Are Some BI Vendors too Quiet?

4 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

ai in ecommerce
Artificial Intelligence for eCommerce: A Closer Look
Artificial Intelligence
giveaway chatbots
How To Get An Award Winning Giveaway Bot
Big Data Chatbots Exclusive

Quick Link

  • About
  • Contact
  • Privacy
Follow US

© 2008-23 SmartData Collective. All Rights Reserved.

Removed from reading list

Undo
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?