The Benefits of Brevity

February 7, 2011

PersuadingMany years ago, I took a persuasive writing course that made a lasting impact on my communication style. Beyond the values of making reasoned arguments based on history, facts, etc., the professor imparted a pearl of wisdom I use every day: “Get to the point quickly, because the average person’s attention span is 5 to 10 minutes, tops.”(more…)