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SmartData Collective > Big Data > Data Quality > The Benefits of Brevity
Data Quality

The Benefits of Brevity

TeradataEMEA
Last updated: 2011/02/07 at 6:00 AM
TeradataEMEA
1 Min Read
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PersuadingMany years ago, I took a persuasive writing course that made a lasting impact on my communication style. Beyond the values of making reasoned arguments based on history, facts, etc., the professor imparted a pearl of wisdom I use every day: “Get to the point quickly, because the average person’s attention span is 5 to 10 minutes, tops.”

PersuadingMany years ago, I took a persuasive writing course that made a lasting impact on my communication style. Beyond the values of making reasoned arguments based on history, facts, etc., the professor imparted a pearl of wisdom I use every day: “Get to the point quickly, because the average person’s attention span is 5 to 10 minutes, tops.”

Another key to being persuasive is knowing your audience. This is particularly true when seeking to convince corporate leadership to undertake a business intelligence (BI) or data warehousing project. To better understand and incorporate the priorities of your own CIO, CEO or CFO before making a pitch just read “Persuading the CXO” on Teradata Magazine online.

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How was that, professor?

Mike Westholder
Managing Editor
Teradata Magazine

TeradataEMEA February 7, 2011
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