Marketing
703 views

Is Campaign Measurement slowly becoming a farce?

vincentg64 - December 10, 2010

I along with friends in other Analytics companies, work with a number of well known, huge retail chains. And campaign (especially Direct Mailers) design and measurement is…

Inside Companies
1363 views

“We have lots of information technology…We just do not have any information.”

vincentg64 - November 25, 2010

a common problem in many organizations, but a solvable one:-) (more…)

Business Intelligence
892 views

BI contribution to the annual plan

vincentg64 - November 20, 2010

Plans express our expectations about the future. Companies operating on a calendar basis will be in the final stages of the annual operating and capital planning process…

Business Intelligence
699 views

The next revolution in analytics: it’s not about software, it’s about data

vincentg64 - November 19, 2010

It is about integrating external data sources in your data warehouse, and leveraging this data to answer questions such as "why are we losing so many users…

Inside Companies
982 views

10 analytic jobs that can performed remotely (from your home office)

vincentg64 - November 17, 2010

Some of them require very serious skills to succeed, or being well known, and income is volatile. Feel free to add other jobs to my list. (more…)

Business Intelligence
1572 views

Hidden Decision Trees – A Better Approach to Scoring

vincentg64 - October 4, 2010

Hidden Decision Trees is a statistical and data mining methodology (just like logistic regression, SVM, neural networks or decision trees) to handle problems with large amounts of…

Marketing
971 views

Twitter to Release a Real-time Analytics Solution

vincentg64 - September 27, 2010

Twitter plans to launch a free analytics dashboard that will help its users – especially businesses – understand how others are interacting with their tweets. Member of…

Data Mining
647 views

Data Preprocessing – Normalization

vincentg64 - September 17, 2010

Further to introduction, in this article I am going to discuss “Data Preprocessing” an important step in the knowledge discovery process, can be even considered as a…

Business Intelligence
765 views

Using Link Analysis to Plan the Healthcare System

vincentg64 - September 13, 2010

Link Analysis can be used to understand where patients go to receive healthcare treatment and to identify bottlenecks in service that must be addressed. It is an…

Business Intelligence
1043 views

Identifying Brand Loyal Customers with Clustering or Deciling

vincentg64 - September 7, 2010

Clustering or Decile analysis may be used to segment customers based on their loyalty to a brand and identify those who have lost trust in it. Loyalty…