By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    AI analytics
    AI-Based Analytics Are Changing the Future of Credit Cards
    6 Min Read
    data overload showing data analytics
    How Does Next-Gen SIEM Prevent Data Overload For Security Analysts?
    8 Min Read
    hire a marketing agency with a background in data analytics
    5 Reasons to Hire a Marketing Agency that Knows Data Analytics
    7 Min Read
    predictive analytics for amazon pricing
    Using Predictive Analytics to Get the Best Deals on Amazon
    8 Min Read
    data science anayst
    Growing Demand for Data Science & Data Analyst Roles
    6 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-23 SmartData Collective. All Rights Reserved.
Reading: The next revolution in analytics: it’s not about software, it’s about data
Share
Notification Show More
Aa
SmartData CollectiveSmartData Collective
Aa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Business Intelligence > The next revolution in analytics: it’s not about software, it’s about data
Business Intelligence

The next revolution in analytics: it’s not about software, it’s about data

vincentg64
Last updated: 2010/11/19 at 7:53 AM
vincentg64
2 Min Read
SHARE

It is about integrating external data sources in your data warehouse, and leveraging this data to answer questions such as “why are we losing so many users last month” or “why do we have so few new users recently”, or “what new product / feature should I produce”. The answer (and the cure) might not come from within your internal data, but from the outside:

– what are my competitors up to?
– what do my clients / employees write on Facebook, Twitter or elsewhere?

It is about integrating external data sources in your data warehouse, and leveraging this data to answer questions such as “why are we losing so many users last month” or “why do we have so few new users recently”, or “what new product / feature should I produce”. The answer (and the cure) might not come from within your internal data, but from the outside:

– what are my competitors up to?
– what do my clients / employees write on Facebook, Twitter or elsewhere?

More Read

Data Visualisation

How to Bring Presentation Data to Life with Powered Template

How Startups Can Formulate Data-Driven Marketing Strategies Using AI
Live Patching Is Invaluable To Data Development In Linux
Link Building Basics For SEO In The Age Of Data Analytics
How To Manage OpenShift Secrets With Akeyless Vault

The external data in question can be gathered and analyzed using web crawling and text mining techniques, or surveys – to automatically find out and summarize what is being said about your company… and about your competitors. Combined with internal data, it could answer critical business questions.

In my opinion, the potential in properly exploiting external data far exceeds results that you could get from improved software (cloud, analytics as a service, hidden decision trees etc.) I believe the future of analytics is more about finding relevant data (and identifying the right metrics – this is absolutely critical and I will discuss it later), than software improvements.

TAGGED: data
vincentg64 November 19, 2010
Share This Article
Facebook Twitter Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

Data Ethics: Safeguarding Privacy and Ensuring Responsible Data Practices
Data Ethics: Safeguarding Privacy and Ensuring Responsible Data Practices
Best Practices Big Data Data Collection Data Management Privacy
data protection for SMEs
8 Crucial Tips to Help SMEs Guard Against Data Breaches
Data Management
How AI is Boosting the Customer Support Game
How AI is Boosting the Customer Support Game
Artificial Intelligence
AI analytics
AI-Based Analytics Are Changing the Future of Credit Cards
Analytics Artificial Intelligence Exclusive

Stay Connected

1.2k Followers Like
33.7k Followers Follow
222 Followers Pin

You Might also Like

Data Visualisation
Data Visualization

How to Bring Presentation Data to Life with Powered Template

8 Min Read
data-driven marketing
Artificial Intelligence

How Startups Can Formulate Data-Driven Marketing Strategies Using AI

11 Min Read
data development in linux
Big Data

Live Patching Is Invaluable To Data Development In Linux

8 Min Read
seo in the age of data analytics
Analytics

Link Building Basics For SEO In The Age Of Data Analytics

10 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

ai is improving the safety of cars
From Bolts to Bots: How AI Is Fortifying the Automotive Industry
Artificial Intelligence
giveaway chatbots
How To Get An Award Winning Giveaway Bot
Big Data Chatbots Exclusive

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?