PaulBarsch1

26 Articles

Keeping Your Eye on the Prize: Business Value

Rightfully so, sometimes data warehouse directors and database administrators get caught up…

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Methods to Systematically Reduce Customer Choice

New research regarding online dating websites shows that when it comes to…

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Your Friend the Algorithm

With exponential trends of data growth and computational power colliding, the world…

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The Moneyball-itzation of Marketing

Oakland A’s General Manager Billy Beane started the “Moneyball Revolution,” where analytics…

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Is the Mother of All Black Swans Coming?

Whether you like Nassim Taleb’s writing style or not, his books and…

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Zero Latency: The Next Arms Race

In the near future, your company may be competing with a computer.…

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Reality Mining – Too Much Personalization?

What does your mobile phone usage say about you? Probably a lot…

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Mental Privacy Destined for Extinction?

Imagine walking down a busy street when suddenly you hear a voice…

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Is the Speed of Decision Making Accelerating?

As the forces of globalization continue to connect and intertwine commercial and…

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Should Marketing Executives Skip the IT Department?

As marketers become more tech-savvy, the demands they place on corporate information…

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