By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData Collective
  • Analytics
    AnalyticsShow More
    construction analytics
    5 Benefits of Analytics to Manage Commercial Construction
    5 Min Read
    benefits of data analytics for financial industry
    Fascinating Changes Data Analytics Brings to Finance
    7 Min Read
    analyzing big data for its quality and value
    Use this Strategic Approach to Maximize Your Data’s Value
    6 Min Read
    data-driven seo for product pages
    6 Tips for Using Data Analytics for Product Page SEO
    11 Min Read
    big data analytics in business
    5 Ways to Utilize Data Analytics to Grow Your Business
    6 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-23 SmartData Collective. All Rights Reserved.
Reading: Is that White Smoke Coming from your CRM System?
Share
Notification Show More
Latest News
cloud-centric companies using network relocation
Cloud-Centric Companies Discover Benefits & Pitfalls of Network Relocation
Cloud Computing
construction analytics
5 Benefits of Analytics to Manage Commercial Construction
Analytics
database compliance guide
Four Strategies For Effective Database Compliance
Data Management
Digital Security From Weaponized AI
Fortifying Enterprise Digital Security Against Hackers Weaponizing AI
Security
DevOps on cloud
Optimizing Cost with DevOps on the Cloud
Development
Aa
SmartData Collective
Aa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Big Data > Is that White Smoke Coming from your CRM System?
Big Data

Is that White Smoke Coming from your CRM System?

Gayle Nixon
Last updated: 2016/10/20 at 3:14 PM
Gayle Nixon
3 Min Read
SHARE
- Advertisement -

Data Quality Challenges

- Advertisement -

Data Quality Challenges

It’s there every time I get in my car, nagging me. There’s this little wrench icon, which began to appear about a month ago. And there’s the service notification in the middle of my dashboard, with the mileage indicator (-891) telling me that I should have changed my oil almost 900 miles ago. But I haven’t had the time. And scheduling a service visit is inconvenient.

More Read

data visualization for small business

Data Visualization Boosts Business Scalability with Sales Mapping

Data-Driven Marketing Offers Huge Benefits for Landscapers
What Role Does Big Data Have on the Deep Web?
Fascinating Changes Data Analytics Brings to Finance
Why Data-Driven SEO is Crucial for SMEs in This Recession

And it’s precautionary because I don’t have an oil problem, right? Well, there is that extra pint of motor oil that I carry in my trunk, since whenever I check my oil level it appears to be down a pint – or two. But there’s no apparent leak; as there’s no oil showing on my garage floor. And there’s no white smoke billowing from my exhaust, so I don’t seem to be burning oil. But “disappearing” oil is worrisome. Isaac Newton (in his law about the conservation of matter) said that something does not just disappear; it might change into something else, but it does not vanish altogether. So that oil issue may mean I have a problem. Because oil cannot just disappear.

But the car still runs fine. At least the engine hasn’t seized up – yet.

The situation is somewhat similar to that of CRM administrators dealing with data quality challenges in their customer database. Or perhaps not dealing with them. If their CRM system (the engine) has not “seized up” then the problems accumulate. And like the diminished performance of my engine, there is business disappearing because your CRM data is inaccurate, incomplete or perhaps rife with multiple records that are duplicates. But, because the business impact is hidden (no leaks in the garage or smoke billowing from your exhaust), it may not capture your attention. CRM systems don’t come with data quality dashboards that offer blinking wrenches and other preventative alerts.

- Advertisement -

Trillium has developed a little online calculator that can help you estimate the impact of poor data quality on your operations. You can check it out here. We used a model that is based on research from Sirius Decisions that has often been cited in terms of the impact of poor data quality on marketing and sales operations. Now every business situation is different, but this is a nice, quick and [not too] dirty estimator that can help you judge the impact that poor data is having on your business. 

But our simple online calculator might open some eyes as to the issues, as well as the prospective benefits of taking a more systematic approach to customer data quality. After all, you don’t want to be the CRM administrator who needs “roadside assistance” because they ignored their data issues for too long.

Gayle Nixon October 20, 2016
Share this Article
Facebook Twitter Pinterest LinkedIn
Share
- Advertisement -

Follow us on Facebook

Latest News

cloud-centric companies using network relocation
Cloud-Centric Companies Discover Benefits & Pitfalls of Network Relocation
Cloud Computing
construction analytics
5 Benefits of Analytics to Manage Commercial Construction
Analytics
database compliance guide
Four Strategies For Effective Database Compliance
Data Management
Digital Security From Weaponized AI
Fortifying Enterprise Digital Security Against Hackers Weaponizing AI
Security

Stay Connected

1.2k Followers Like
33.7k Followers Follow
222 Followers Pin

You Might also Like

data visualization for small business
Data Visualization

Data Visualization Boosts Business Scalability with Sales Mapping

7 Min Read
landscape marketing secrets
Big Data

Data-Driven Marketing Offers Huge Benefits for Landscapers

8 Min Read
big data technology has helped improve the state of both the deep web and dark web
Big Data

What Role Does Big Data Have on the Deep Web?

8 Min Read
benefits of data analytics for financial industry
Big Data

Fascinating Changes Data Analytics Brings to Finance

7 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

ai in ecommerce
Artificial Intelligence for eCommerce: A Closer Look
Artificial Intelligence
AI chatbots
AI Chatbots Can Help Retailers Convert Live Broadcast Viewers into Sales!
Chatbots

Quick Link

  • About
  • Contact
  • Privacy
Follow US

© 2008-23 SmartData Collective. All Rights Reserved.

Removed from reading list

Undo
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?