AI Gives Web Hosting Industry Crucial Edge Over Cyber Criminals

AI (artificial intelligence) is providing a crucial edge for the web hosting industry by helping them manage protection against cyber criminals.

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February 26, 2020
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The web hosting industry has undergone a tremendous transformation in recent years. Several trends are converging, which are reshaping the profession forever. One of the biggest trends is the growing reliance on artificial intelligence.

Artificial intelligence has helped web hosting companies to introduce new features and improve the efficiency of their services. There are a few ways that hosting companies have benefited from advances in AI. One of the biggest benefits of artificial intelligence is an improved cybersecurity infrastructure.

Web hosting companies are under tremendous pressure to respond to a growing number of cybersecurity threats. Between 2005 and 2017, the number of data breaches in the United States rose by 900%. Unfortunately, this figure is likely to grow even faster if adequate measures are not taken. Web hosting companies share some of the responsibility for preventing cybercrime, so they are adopting new solutions. To keep your site free of malware, it’s important to choose a web hosting provider such as Verpex that offers protection from threats in real-time.

Web Hosting Providers Turn to Artificial Intelligence Technology to Thwart More Cunning Cybercriminals

Cybercrime remains a major concern in 2020. Most organizations recognize that the threats are getting worse. Fortunately, they also realize that artificial intelligence is creating new defenses. One poll from Capgemini found that 69% of companies feel they won’t be able to stop cyberattacks without AI. They realize that it is necessary to find hosting companies that allow the AI tools they depend on.

“Businesses are increasing the pace of investment in AI systems to defend against the next generation of cyberattacks, a new study from the Capgemini Research Institute has found. Two thirds (69%) of organizations acknowledge that they will not be able to respond to critical threats without AI. With the number of end-user devices, networks, and user interfaces growing as a result of advances in the cloud, IoT, 5G and conversational interface technologies, organizations face an urgent need to continually ramp up and improve their cybersecurity,” Capgemini stated in its report last summer.

However, some companies are not sure how to integrate AI into their web hosting infrastructure. The following guidelines are helpful.

The first step to establish the best defense against a potential cyberattack is to incorporate a solution that includes preventive monitoring, user education, proper patch management, and incident handling. The most dependable web hosting providers enable these features.

At this time, many options have been developed that can transcend basic security protocols. One of the best is the implementation of Artificial Intelligence (AI) in cybersecurity.

Artificial Intelligence in cybersecurity

Artificial Intelligence can analyze and learn data more efficiently and accurately, which makes it a new priority for cybersecurity in corporate IT departments. Web hosting providers are utilizing it at the server level to protect their clients.

In fact, according to a report from Cylance, which uses machine learning for the prevention of computer attacks, 79% of the companies surveyed say that AI is a priority for their managers.

Artificial intelligence is a constantly evolving technology. AI algorithms allow for automated learning, known as machine learning, which helps the system learn patterns, and adapt to simplify incident risk response. When implemented in this way, AI security systems can help free up a great deal of time for cybersecurity experts. This is one of the most important benefits it brings, as human resources in cybersecurity are not yet able to meet the demand. Thus, workers’ efforts can be optimized with AI.

Since web hosting providers have loads of clients using their services, they can learn even more quickly. This means that web hosting resources are specially protected, if they use the latest machine learning cybersecurity defenses.

Thus, AI systems collaborate by categorizing attacks according to the level of threat. Web hosting cybersecurity managers, for their part, assign the priority with which each one should be dealt with, starting with those most dangerous to the state of the company’s information.

Malware-type attacks, and others that may emerge, also evolve, which make threats faster and more sophisticated, so machine learning becomes critical to keep up with the pace of preparation. This means there is a constant arms race between the cybersecurity defenses of web hosting providers and cybercriminals.

In the relationship between IA and cybersecurity, there are two predominant schemes, those defined by analysts and those defined by machines.

Analysts create protocols and rules according to their experience; however, they may encounter problems when a new or unknown threat appears.

The machines apply their security protocols according to the information acquired by machine learning and deep learning, in which the patterns of behavior in networks to predict future movements and attacks, the operating systems used, as well as the servers, firewalls, user actions and response tactics have a direct influence.

Even so, these can suffer from “false positives”. This reinforces the idea that the two schemes should complement each other.

Web hosting relies on AI to provide security to their customers

Web hosting providers always rely on state-of-the-art technology to protect their customers. They have found that AI is a great cybersecurity feature for their clients. New advances in AI should minimize the growing number of security breaches, which is crucial for all website managers.