Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
    big data and remote work
    Data Helps Speech-Language Pathologists Deliver Better Results
    6 Min Read
    data driven insights
    How Data-Driven Insights Are Addressing Gaps in Patient Communication and Equity
    8 Min Read
    pexels pavel danilyuk 8112119
    Data Analytics Is Revolutionizing Medical Credentialing
    8 Min Read
    data and seo
    Maximize SEO Success with Powerful Data Analytics Insights
    8 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Who Remembers Saying “This is where we came in”?
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Uncategorized > Who Remembers Saying “This is where we came in”?
Uncategorized

Who Remembers Saying “This is where we came in”?

GaryCokins
GaryCokins
6 Min Read
SHARE

I suspect only a small number of those reading this will recognize the phrase in this blog’s title, “This is where we came in.” What does it refer to? What does it have to do with enterprise performance management?

If you are old enough, you will recall this phrase when you went to the movies in the 1950s. That was when during the double-feature era before 1960, movie theatres did not list show times in newspapers. If they did, few paid attention to them. You just showed up and entered the dark theatre while one of the movies was playing. You would wait a few seconds for your eyes to adjust to the dark and then shuffle to empty seats. A few hours later came that memorable moment when you or one of your companions would nudge the others and say, “This is where we came in.” Then you’d shuffle out.

This was common. You were not the only ones. It was an ingrained habit to arrive at any old time. Others who came in at some other time did the same thing. People were continuously entering and leaving the theatre. How could we understand the movie’s plot while…


I suspect only a small number of those reading this will recognize the phrase in this blog’s title, “This is where we came in.” What does it refer to? What does it have to do with enterprise performance management?

More Read

big data in preventative care
Big Data For Preventative Care In The Healthcare Field
Banks and the New Amazon Bank
Transparency vs. Simplicity
Ten examples of SOA at work, circa 2008
Analytics 2020: What will Data Analytics look like in a decade?

If you are old enough, you will recall this phrase when you went to the movies in the 1950s. That was when during the double-feature era before 1960, movie theatres did not list show times in newspapers. If they did, few paid attention to them. You just showed up and entered the dark theatre while one of the movies was playing. You would wait a few seconds for your eyes to adjust to the dark and then shuffle to empty seats. A few hours later came that memorable moment when you or one of your companions would nudge the others and say, “This is where we came in.” Then you’d shuffle out.

This was common. You were not the only ones. It was an ingrained habit to arrive at any old time. Others who came in at some other time did the same thing. People were continuously entering and leaving the theatre. How could we understand the movie’s plot while watching it beginning at some scene in the middle on to the end, and then from the beginning to the middle? It now seems crazy but our brains seemed to do mental splicing that did not require much effort. But we really lost something in the experience. When you saw the ending prior to the beginning, you did not gain from the introductory set up of the plot and the characters.

This weirdness, to us now, stopped when the movie Psycho, directed by the famous director Alfred Hitchcock, was released. Hitchcock demanded movie theatre owners not let people enter the theatre until the movie was over. Hitchcock did not want people to see this thriller’s ending after movie’s psychological setup. Theatre owners protested, fearing lost ticket sales. But Hitchcock’s demands prevailed, and as is often said, the rest is history.

What is the parallel to enterprise performance management solutions, like strategy maps, scorecards/dashboards, activity based costing, driver-based budgeting and so on? The parallel is organizations routinely start in the middle! They purchase commercial software and then try to figure out how to implement it.

Make no mistake. Commercial software is essential to successfully realizing the benefits of each performance management solution. It is even more critical to integrate the solutions – the heart of realizing the full vision of enterprise performance management. (As full disclosure, my employer SAS sells integrated performance management software.) Performance management software is even more powerful when each methodology is imbedded with analytics of all flavors. The message here is that it is preferable initiate implementing these solutions by first having a strategy and plan for its application combined with motivational inspiration from the executive team and a behavioral change management readiness-for-change program.

Although many organizations do start with purchasing the software and then do the mental splicing, as we once did in the movie theatres, it just works better when you do the setup to achieve the fullest impact. This is how Alfred Hitchcock would have advised us.

TAGGED:analytics
Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

image fx (2)
Monitoring Data Without Turning into Big Brother
Big Data Exclusive
image fx (71)
The Power of AI for Personalization in Email
Artificial Intelligence Exclusive Marketing
image fx (67)
Improving LinkedIn Ad Strategies with Data Analytics
Analytics Big Data Exclusive Software
big data and remote work
Data Helps Speech-Language Pathologists Deliver Better Results
Analytics Big Data Exclusive

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

Restaurant Industry
Big DataBusiness Intelligence

SMB Report: Big Data is the Biggest Disruptor in the Restaurant Industry

5 Min Read

Web Tracking and Analytics Data in Salesforce: Why They’re Necessary

10 Min Read

The Big Picture

7 Min Read
business intelligence lessons from Brexit
Business Intelligence

Business Intelligence Solutions Aid Financial Services Fraud Prevention

5 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

data-driven web design
5 Great Tips for Using Data Analytics for Website UX
Big Data
ai chatbot
The Art of Conversation: Enhancing Chatbots with Advanced AI Prompts
Chatbots

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?