By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    data Analytics instagram stories
    Data Analytics Helps Marketers Make the Most of Instagram Stories
    15 Min Read
    analyst,women,looking,at,kpi,data,on,computer,screen
    What to Know Before Recruiting an Analyst to Handle Company Data
    6 Min Read
    AI analytics
    AI-Based Analytics Are Changing the Future of Credit Cards
    6 Min Read
    data overload showing data analytics
    How Does Next-Gen SIEM Prevent Data Overload For Security Analysts?
    8 Min Read
    hire a marketing agency with a background in data analytics
    5 Reasons to Hire a Marketing Agency that Knows Data Analytics
    7 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-23 SmartData Collective. All Rights Reserved.
Reading: 6 Social Media and Text Analytics Questions
Share
Notification Show More
Aa
SmartData CollectiveSmartData Collective
Aa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Big Data > Social Data > 6 Social Media and Text Analytics Questions
AnalyticsSocial DataText Analytics

6 Social Media and Text Analytics Questions

TomAnderson
Last updated: 2012/01/12 at 10:31 PM
TomAnderson
2 Min Read
SHARE

The challenge for social media analytics is in going deeper not just broader.

Business 2 Community did a short interview with me yesterday asking a few questions about social media and text analytics. It’s up on their site now in case you’re interested.

The challenge for social media analytics is in going deeper not just broader.

More Read

data Analytics instagram stories

Data Analytics Helps Marketers Make the Most of Instagram Stories

What to Know Before Recruiting an Analyst to Handle Company Data
AI-Based Analytics Are Changing the Future of Credit Cards
How Does Next-Gen SIEM Prevent Data Overload For Security Analysts?
5 Reasons to Hire a Marketing Agency that Knows Data Analytics

Business 2 Community did a short interview with me yesterday asking a few questions about social media and text analytics. It’s up on their site now in case you’re interested.

I think social media analytics has a lot of growing up to do. Now that both text analytics pure plays as well as market research firms including Anderson Analytics (OdinText.com) are starting to take a greater interest in social media monitoring than before. This greater interest from players with stronger analytics experience is evidenced in part by such events as the new Social Media Analytics Summit (organized by Text Analytics News), as well as the greater incorporation of social media in many other types of research such as customer satisfaction surveys. I think the thinning of the herd I predicted last month is definitely nigh.

We’re already starting to see survey respondents being allowed to share their positive text comments on their favorite social networks directly from within the Net Promoter (NPS) surveys. Conversely feedback from sites like TripAdvisor are being fed into the survey data for analysis by corporate analysts looking at their customer satisfaction data. For better or worse it seems traditional marketing research is becoming a 2-way public dialogue with out customers.

However I believe the challenge and skill, as I mentioned in the interview with B2C, does not lie in the amount of data you can incorporate, but rather in narrowing the data and deepening of the analysis. Something that we software and research firms will need educated clients to request, else only more and more data will be added with only cursory insights.

@TomHCAnderson
@OdinText

TomAnderson January 12, 2012
Share This Article
Facebook Twitter Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

data Analytics instagram stories
Data Analytics Helps Marketers Make the Most of Instagram Stories
Analytics
data breaches
How Hospital Security Breaches Devastate Local Communities
Policy and Governance
analyst,women,looking,at,kpi,data,on,computer,screen
What to Know Before Recruiting an Analyst to Handle Company Data
Analytics
data perspective
Tackling Bias in AI Translation: A Data Perspective
Big Data

Stay Connected

1.2k Followers Like
33.7k Followers Follow
222 Followers Pin

You Might also Like

data Analytics instagram stories
Analytics

Data Analytics Helps Marketers Make the Most of Instagram Stories

15 Min Read
analyst,women,looking,at,kpi,data,on,computer,screen
Analytics

What to Know Before Recruiting an Analyst to Handle Company Data

6 Min Read
AI analytics
AnalyticsArtificial IntelligenceExclusive

AI-Based Analytics Are Changing the Future of Credit Cards

6 Min Read
data overload showing data analytics
Big Data

How Does Next-Gen SIEM Prevent Data Overload For Security Analysts?

8 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

ai in ecommerce
Artificial Intelligence for eCommerce: A Closer Look
Artificial Intelligence
AI chatbots
AI Chatbots Can Help Retailers Convert Live Broadcast Viewers into Sales!
Chatbots

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?