Business Intelligence often is associated with optimization, innovation and prediction. But Business Intelligence and analytics also are powerful tools for sharpening competitive skills.
Not long ago, Fortune magazine detailed the ferocious competitive drive that is turning Hyundai into a global automotive force. Among the company’s key tools: Turning competitive insights into new ways to do business. To read more about the Hyundai example, please go to http://tinyurl.com/bruno-on-competition
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What are some of the most vivid examples you have heard of, that exhibit the use of BI for competitive advantage?
Bruno Aziza
Co-author, Drive Business Performance
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P.S. If you are wondering about the origin of this post’s title, take a look at this short video. A great and funny way for Hyundai to talk about their competitive focus to their customers.
