By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData Collective
  • Analytics
    AnalyticsShow More
    data analytics in sports industry
    Here’s How Data Analytics In Sports Is Changing The Game
    6 Min Read
    data analytics on nursing career
    Advances in Data Analytics Are Rapidly Transforming Nursing
    8 Min Read
    data analytics reveals the benefits of MBA
    Data Analytics Technology Proves Benefits of an MBA
    9 Min Read
    data-driven image seo
    Data Analytics Helps Marketers Substantially Boost Image SEO
    8 Min Read
    construction analytics
    5 Benefits of Analytics to Manage Commercial Construction
    5 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-23 SmartData Collective. All Rights Reserved.
Reading: Product Development Exploiting Gen Y Weakness
Share
Notification Show More
Latest News
data analytics in sports industry
Here’s How Data Analytics In Sports Is Changing The Game
Big Data
data analytics on nursing career
Advances in Data Analytics Are Rapidly Transforming Nursing
Analytics
data analytics reveals the benefits of MBA
Data Analytics Technology Proves Benefits of an MBA
Analytics
anti-spoofing tips
Anti-Spoofing is Crucial for Data-Driven Businesses
Security
ai in software development
3 AI-Based Strategies to Develop Software in Uncertain Times
Software
Aa
SmartData Collective
Aa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Uncategorized > Product Development Exploiting Gen Y Weakness
Uncategorized

Product Development Exploiting Gen Y Weakness

TomAnderson
Last updated: 2010/03/07 at 1:25 PM
TomAnderson
4 Min Read
SHARE
- Advertisement -

New Products for Impatient Millenialls/Generation-Y Gamers

Continuing my search for new online trends today. Those of you who market to or conduct research among Millenials, or Gen Y as we prefer to call them at Anderson Analytics (Gen X2Z.com), are probably familiar with one of the several generational characteristics that seem to define them, impatience.

If you also happen to be a gamer and enjoy RTS (Real Time Strategy), I still love playing a good game of AOE on occasion (Age of Empires); you are likely to be all too familiar with this trait. Gen Y gamers seem far more likely to stop playing a game online at the outset if the game play has not developed in their favor within the first few minutes. The term Good Game or “gg” (the common online acronym) no longer means what it used to.

Gone is the gentlemanly protocol of chess and good sportsmanship most of us older gamers embrace. So what does this mean for us marketers?

More Read

big data improves

3 Ways Big Data Improves Leadership Within Companies

IT Is Not Analytics. Here’s Why.
Romney Invokes Analytics in Rebuke of Trump
WEF Davos 2016: Top 100 CEO bloggers
In Memoriam: Robin Fray Carey

Understanding Gen Y better, including their impatient streak, can help us improve marketing and product development for the segment. A good example related to gaming specifically is Achron …

New Products for Impatient Millenialls/Generation-Y Gamers

Continuing my search for new online trends today. Those of you who market to or conduct research among Millenials, or Gen Y as we prefer to call them at Anderson Analytics (Gen X2Z.com), are probably familiar with one of the several generational characteristics that seem to define them, impatience.

If you also happen to be a gamer and enjoy RTS (Real Time Strategy), I still love playing a good game of AOE on occasion (Age of Empires); you are likely to be all too familiar with this trait. Gen Y gamers seem far more likely to stop playing a game online at the outset if the game play has not developed in their favor within the first few minutes. The term Good Game or “gg” (the common online acronym) no longer means what it used to.

Gone is the gentlemanly protocol of chess and good sportsmanship most of us older gamers embrace. So what does this mean for us marketers?

Understanding Gen Y better, including their impatient streak, can help us improve marketing and product development for the segment. A good example related to gaming specifically is Achron as illustrated in the demo video above.

Rather than giving up after 5 minutes of play, Gen Y gamers can travel back in time to before they started losing. Mistakes are no longer permanent, only temporary; everything and anything can be undone.

I’ll probably give this game a shot, but not sure if my more linear Gen X thinking will allow me to enjoy it as much. However, I will be thinking about other ways products, services and marketing messaging needs to be tweaked for Gen Y in our Next GenX2Z study.

What do you think, would you enjoy Achron? Know of any other ‘impatience marketing’ examples out there?

Link to original post

TomAnderson March 7, 2010
Share this Article
Facebook Twitter Pinterest LinkedIn
Share
- Advertisement -

Follow us on Facebook

Latest News

data analytics in sports industry
Here’s How Data Analytics In Sports Is Changing The Game
Big Data
data analytics on nursing career
Advances in Data Analytics Are Rapidly Transforming Nursing
Analytics
data analytics reveals the benefits of MBA
Data Analytics Technology Proves Benefits of an MBA
Analytics
anti-spoofing tips
Anti-Spoofing is Crucial for Data-Driven Businesses
Security

Stay Connected

1.2k Followers Like
33.7k Followers Follow
222 Followers Pin

You Might also Like

big data improves
Big DataJobsKnowledge ManagementUncategorized

3 Ways Big Data Improves Leadership Within Companies

6 Min Read
Image
Uncategorized

IT Is Not Analytics. Here’s Why.

7 Min Read

Romney Invokes Analytics in Rebuke of Trump

4 Min Read

WEF Davos 2016: Top 100 CEO bloggers

14 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

ai in ecommerce
Artificial Intelligence for eCommerce: A Closer Look
Artificial Intelligence
data-driven web design
5 Great Tips for Using Data Analytics for Website UX
Big Data

Quick Link

  • About
  • Contact
  • Privacy
Follow US

© 2008-23 SmartData Collective. All Rights Reserved.

Removed from reading list

Undo
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?