Today we pushed out a modest update to our hyperlocal application Local Lens. Users won’t see a huge difference, but behind the scenes we have improved our text mining systems which recognize and map entity names (e.g. restaurants, museums, coffee shops) and addresses. In addition, some other changes will have improved coverage in a few areas (such as Capitol Hill in Seattle).
Below, in a post from SF Appeal’s The Alley, we pull out one of the more complex address expressions.
With the tight integration between Bing map apps and the full mapping platform, clicking on the address expression brings the user directly to the location mentioned, providing us with intimate context.
For a look at the future of mapping, take a look at Blaise’ latest TED talk on the Bing Maps ecosystem.
