Defining Analytics: Data, Information and Knowledge

February 7, 2010

Following-up to my blog ‘Just Tell Me What I’m Doing‘, I’m starting a series of posts that define the key concepts and terms that make up my analytic world. Everything I do is coloured by my experience actually doing analytics in commercial organisations. So while I believe these posts will present practical definitions that will be actionable in the business world, I know that there are other worlds in academia and science where they are less relevant. At the very least, people in these areas will gain a better understanding of how business regards analytics.

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   A Practitioner’s Guide To Analytics

Data, Information and Knowledge

Information is a collection of related data – often transformed and aggregated – about a topic. In business, that topic is often insight about