This is the second time in as many weeks that I am writing about a research report that has crossed my desk. This may be a trend – or a sign that I am relying on other people’s opinions when I should be drawing my own conclusions. Only time will tell.
Forrester is a research organisation that I have long admired as they have a track record of producing some real insights into the business uses of information technologies. A July 2009 report entitled “Mighty Mashups: Do-It-Yourself Business Intelligence For The New Economy” by James Kobielus continues this tradition.
This report gives you a good overview of the why and how of business intelligence mashups. In essence they can give an organisation a greater capability to self-service their BI needs. This is something I believe is the key to unlocking greater value from your BI investments.
Mashups won’t replace pre-canned reporting or well thought out analysis by statistical experts, but they have their place, and if you want to learn more then I recommend starting by reading this report.
