By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    football analytics
    The Role of Data Analytics in Football Performance
    9 Min Read
    data Analytics instagram stories
    Data Analytics Helps Marketers Make the Most of Instagram Stories
    15 Min Read
    analyst,women,looking,at,kpi,data,on,computer,screen
    What to Know Before Recruiting an Analyst to Handle Company Data
    6 Min Read
    AI analytics
    AI-Based Analytics Are Changing the Future of Credit Cards
    6 Min Read
    data overload showing data analytics
    How Does Next-Gen SIEM Prevent Data Overload For Security Analysts?
    8 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-23 SmartData Collective. All Rights Reserved.
Reading: Beyond Campaigns
Share
Notification Show More
Aa
SmartData CollectiveSmartData Collective
Aa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Uncategorized > Beyond Campaigns
Uncategorized

Beyond Campaigns

TeradataAusNZ
Last updated: 2009/07/27 at 8:50 PM
TeradataAusNZ
3 Min Read
SHARE

It appears as if campaigns as we know them today are been challenged on all fronts, there are less customers willing to take up offers and the marketing budget has been slashed. So it leaves me wondering how marketing organisations are going to make good on the commitments made in plans.

 

There is an emerging belief that social media tools are the answer, but a new medium of communicating is not a silver bullet. With any new communication medium, organisations need to understand the capabilities and align those capabilities with the marketing vision.

The challenge that is becoming more evident is what works in traditional mediums is not working in the social media mediums. “Sell more stuff” is not a strategy that resonates in a medium that relies on recommendations between people that are not controlled by the organization trying to sell. Organisations that will succeed in the new medium are going to have to find a way to help customers achieve their goals rather than focus on achieving the organisations goals, such a change in focus will require innovations in the marketing department not seen since event based marketing.

More Read

big data improves

3 Ways Big Data Improves Leadership Within Companies

IT Is Not Analytics. Here’s Why.
Romney Invokes Analytics in Rebuke of Trump
WEF Davos 2016: Top 100 CEO bloggers
In Memoriam: Robin Fray Carey

So the challenge for marketing is juggling what they know …

It appears as if campaigns as we know them today are been challenged on all fronts, there are less customers willing to take up offers and the marketing budget has been slashed. So it leaves me wondering how marketing organisations are going to make good on the commitments made in plans.

 

There is an emerging belief that social media tools are the answer, but a new medium of communicating is not a silver bullet. With any new communication medium, organisations need to understand the capabilities and align those capabilities with the marketing vision.

The challenge that is becoming more evident is what works in traditional mediums is not working in the social media mediums. “Sell more stuff” is not a strategy that resonates in a medium that relies on recommendations between people that are not controlled by the organization trying to sell. Organisations that will succeed in the new medium are going to have to find a way to help customers achieve their goals rather than focus on achieving the organisations goals, such a change in focus will require innovations in the marketing department not seen since event based marketing.

So the challenge for marketing is juggling what they know (traditional marketing) with what they are yet to learn (social media marketing), some big risks need to be taken and some big failures are going to happen, but for those that find the right mix a differentiation will be realised.

How are you going to proceed into the new medium?

Daniel Tehan
www.linkedin.com/in/danieltehan

TeradataAusNZ July 27, 2009
Share This Article
Facebook Twitter Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

Shutterstock Licensed Photo - 1051059293 | Rawpixel.com
QR Codes Leverage the Benefits of Big Data in Education
Big Data
football analytics
The Role of Data Analytics in Football Performance
Analytics Big Data Exclusive
smart home data
7 Mind-Blowing Ways Smart Homes Use Data to Save Your Money
Big Data
ai low code frameworks
AI Can Help Accelerate Development with Low-Code Frameworks
Artificial Intelligence

Stay Connected

1.2k Followers Like
33.7k Followers Follow
222 Followers Pin

You Might also Like

big data improves
Big DataJobsKnowledge ManagementUncategorized

3 Ways Big Data Improves Leadership Within Companies

6 Min Read
Image
Uncategorized

IT Is Not Analytics. Here’s Why.

7 Min Read

Romney Invokes Analytics in Rebuke of Trump

4 Min Read

WEF Davos 2016: Top 100 CEO bloggers

14 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

ai is improving the safety of cars
From Bolts to Bots: How AI Is Fortifying the Automotive Industry
Artificial Intelligence
ai in ecommerce
Artificial Intelligence for eCommerce: A Closer Look
Artificial Intelligence

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?