Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    sales and data analytics
    How Data Analytics Improves Lead Management and Sales Results
    9 Min Read
    data analytics and truck accident claims
    How Data Analytics Reduces Truck Accidents and Speeds Up Claims
    7 Min Read
    predictive analytics for interior designers
    Interior Designers Boost Profits with Predictive Analytics
    8 Min Read
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
    big data and remote work
    Data Helps Speech-Language Pathologists Deliver Better Results
    6 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Online Retailing – Take2, some food for thought and a big BUT!
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Uncategorized > Online Retailing – Take2, some food for thought and a big BUT!
Uncategorized

Online Retailing – Take2, some food for thought and a big BUT!

TeradataAusNZ
TeradataAusNZ
6 Min Read
SHARE

For today’s consumers ‘Online’ is part of life, like breathing… Is your brand breathing? Is it present virtually as it is physically? Are you providing a socially engaging experience?

As consumers we interact across time zones and physical boundaries, leveraging the web, mobile technology and social networks like Facebook, MySpace and Twitter (… remember email?) in our purchasing decisions.

Any news travels at the speed of thought and this reality is critically relevant to retailers as consumers relay their, “did you know” and “you won’t believe,” experiences in a flash. Bad news (experiences) travel even faster!

Talk about effective marketing! If you have an online presence and are committed to making online engagement relevant and rewarding, then you are on the bus…. and if the re-emergence of ONLINE is not (back) on the agenda for you, it should be!

More Read

using geographic data in analysis
Using Geographic Data
5 Ways Big Data Is Making a Splash in the Insurance Industry
Writing a Book on Faceted Search
Family Sets Up Cloud Controlled Christmas Lights for the World to Enjoy
Tweet 2001: A Social Media Odyssey

Here are some fundamental reasons why ‘Take2’ for an online retail strategy?

  • The explosion in an internet savvy population – retail consumers who have matured to a 360 degree application and appreciation of the web in all its forms as a part of daily life.
  • The expensive lessons (for retailers) of the dotcom era have been …

For today’s consumers ‘Online’ is part of life, like breathing… Is your brand breathing? Is it present virtually as it is physically? Are you providing a socially engaging experience?

As consumers we interact across time zones and physical boundaries, leveraging the web, mobile technology and social networks like Facebook, MySpace and Twitter (… remember email?) in our purchasing decisions.

Any news travels at the speed of thought and this reality is critically relevant to retailers as consumers relay their, “did you know” and “you won’t believe,” experiences in a flash. Bad news (experiences) travel even faster!

Talk about effective marketing! If you have an online presence and are committed to making online engagement relevant and rewarding, then you are on the bus…. and if the re-emergence of ONLINE is not (back) on the agenda for you, it should be!

Here are some fundamental reasons why ‘Take2’ for an online retail strategy?

  • The explosion in an internet savvy population – retail consumers who have matured to a 360 degree application and appreciation of the web in all its forms as a part of daily life.
  • The expensive lessons (for retailers) of the dotcom era have been learned.
  • The dramatic and continual improvements in technology behind websites.
  • Payment security and general trust issues are no longer the deterrent they were.
  • Consumers are responding to global players who are ‘eating the lunch’ of local retailers through their online presence.
  • The majority of consumers are using the online channel for researching ‘before they buy’ end up making their purchase in-store.
  • It is a changing world but get used to it, because if managed with the consumer experience top of mind, it all good news!

Here comes the ‘food for thought’ piece.

Extending your retail brand to include a meaningful and relevant online option will not only deliver incremental returns in terms of sales or market share but more importantly ‘consumer mind share’.

It provides your consumers with a real opportunity to engage with your brand, your products, your marketing and your organization on every level, if you encourage the interaction, learn from it and reward it.

And here is the big BUT…. learning from it?

Online investment considerations classically focus on marketing, product sourcing, logistics and infrastructure challenges.

Little or, at least, nowhere near enough attention and proactive planning goes into understanding online and critically offline (in store) consumer behaviour as a combined strategy and, therefore, the combined impact it has on the retail brand.

The integration and interpretation of hard and soft data across both physical stores and the online channel is vital if your product and service offering and experience is to evolve with the expectations of the consumer.

Fully understanding and appreciating the web browsing behavior of new and existing visitors to your site is essential, both before they make any purchases, when they’ve made purchases. More importantly it is essential to understand if and when they return a product, why they return it and what they said about it and the organization.

If understood and leveraged this insight will be more beneficial than additional marketing campaigns or discounts.

An online strategy, meaningfully pursued, implies lots of additional and different data to integrate, consume and understand in order to leverage – this is where the pain and the pleasure of an online strategy intersects.

What are your plans for Web Intelligence? How do you intend to integrate your Online and Offline Business Intelligence Strategies?

Don’t shy away from the challenge, engage in discussion. It could lead to a Simple, Powerful and Affordable solution.

Geoff Dyer
Retail Industry Specialist, Teradata
http://www.linkedin.com/in/geoffdyer

Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

sales and data analytics
How Data Analytics Improves Lead Management and Sales Results
Analytics Big Data Exclusive
ai in marketing
How AI and Smart Platforms Improve Email Marketing
Artificial Intelligence Exclusive Marketing
AI Document Verification for Legal Firms: Importance & Top Tools
AI Document Verification for Legal Firms: Importance & Top Tools
Artificial Intelligence Exclusive
AI supply chain
AI Tools Are Strengthening Global Supply Chains
Artificial Intelligence Exclusive

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

Integrating Live Twitter Streams into PowerPoint Using Xcelsius

6 Min Read
Image
Uncategorized

How Big Data Is Transforming Airports

5 Min Read

4 Tips for Effective Change Management

3 Min Read

Anith Sen: Five Simple Database Design Errors You Should Avoid

3 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

AI and chatbots
Chatbots and SEO: How Can Chatbots Improve Your SEO Ranking?
Artificial Intelligence Chatbots Exclusive
data-driven web design
5 Great Tips for Using Data Analytics for Website UX
Big Data

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?