Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    data analytics and truck accident claims
    How Data Analytics Reduces Truck Accidents and Speeds Up Claims
    7 Min Read
    predictive analytics for interior designers
    Interior Designers Boost Profits with Predictive Analytics
    8 Min Read
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
    big data and remote work
    Data Helps Speech-Language Pathologists Deliver Better Results
    6 Min Read
    data driven insights
    How Data-Driven Insights Are Addressing Gaps in Patient Communication and Equity
    8 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Here to Stay
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Uncategorized > Here to Stay
Uncategorized

Here to Stay

SundeepKapur1
SundeepKapur1
4 Min Read
SHARE

Social Media is the way of the future, sure the most popular sites will change, but as a whole this is where the people are… naturally that’s where many companies are trying to play. The trick is determining how to interact and make it valuable for the brand and the recipient.

Some of the most popular approaches are contests, discounts, promotions etc. the traditional viral spread, but others have taken a different, more service-oriented route. We’ve mentioned the work Comcast has done with Twitter to form an online help desk, where CSRs and other users tweet about concerns and common fixes. Another similar use is the work done by TurboTax; they’ve seen similar success with the forum.

This popularity is likely a cause for the recent Datamonitor study. Ian Jacobs, a Senior Analyst for Datamonitor, was recently interviewed by InfoWorld about the trends they’ve seen with call centers adopting the social interaction. In the article, Jacobs touches on how social sites can strengthen the bonds between a consumer and brand… maybe a tweet taking place of a customer service call, or a comment on a fan page serving as a testimonial or part of focus group research.

With social media, the trick …

More Read

How to Retain Your Existing Customers with the Right Data
A 5-Step Approach to Managing Your Manufacturing Marketing Data
Answer to OTP Bypass: Out-of-Band Two-Factor Authentication
Apache ODE is Reaching Critical Mass
What type of decision tree models built with R can I export to PMML?


Social Media is the way of the future, sure the most popular sites will change, but as a whole this is where the people are… naturally that’s where many companies are trying to play. The trick is determining how to interact and make it valuable for the brand and the recipient.

Some of the most popular approaches are contests, discounts, promotions etc. the traditional viral spread, but others have taken a different, more service-oriented route. We’ve mentioned the work Comcast has done with Twitter to form an online help desk, where CSRs and other users tweet about concerns and common fixes. Another similar use is the work done by TurboTax; they’ve seen similar success with the forum.

This popularity is likely a cause for the recent Datamonitor study. Ian Jacobs, a Senior Analyst for Datamonitor, was recently interviewed by InfoWorld about the trends they’ve seen with call centers adopting the social interaction. In the article, Jacobs touches on how social sites can strengthen the bonds between a consumer and brand… maybe a tweet taking place of a customer service call, or a comment on a fan page serving as a testimonial or part of focus group research.

With social media, the trick for marketers is finding that balance that is natural, Jacobs mentions the example of a consumer complaint – as a brand ambassador it could work for you to proactively reach out in an attempt to solve the issue. If done correctly; you’ve just strengthened your brand.

As a marketer, you have to go where your consumers are; companies avoiding the social scene all together are likely to lose touch with emerging demographics as well as substantial ground in the realm of eMarketing.

Link to original post

Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

AI Document Verification for Legal Firms: Importance & Top Tools
AI Document Verification for Legal Firms: Importance & Top Tools
Artificial Intelligence Exclusive
AI supply chain
AI Tools Are Strengthening Global Supply Chains
Artificial Intelligence Exclusive
data analytics and truck accident claims
How Data Analytics Reduces Truck Accidents and Speeds Up Claims
Analytics Big Data Exclusive
predictive analytics for interior designers
Interior Designers Boost Profits with Predictive Analytics
Analytics Exclusive Predictive Analytics

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

Splunk Takes on Internet of Things and Bolsters Enterprise Security

10 Min Read

The ROI of Measuring Social Media ROI

7 Min Read

The Outline for Your Next IT Strategy Meeting

3 Min Read

A “New” Critical Requirement for Business Projects (Part 1 of 4)

9 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

ai chatbot
The Art of Conversation: Enhancing Chatbots with Advanced AI Prompts
Chatbots
AI and chatbots
Chatbots and SEO: How Can Chatbots Improve Your SEO Ranking?
Artificial Intelligence Chatbots Exclusive

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?