As business improvement specialists, we are often asked for tips and advice from our clients and friends. Our goal is to help them succeed with their consumer engagement through email and other online marketing opportunities – here is some expensive advice for free, hopefully this will help strengthen your Email Program:
1) Goal Setting – Get your team to agree on what you’d like to accomplish with your eMarketing; brainstorm to identify the top 20 ideas. Now select the top three and give those items your immediate focus.
2) Twit-Turn – Sounds like a corny name, but one of our customers has designated an intern to focus on Twitter and other social media this summer. The Twit-Turn is going to conduct research, initiate social media efforts and create offer streams – a simple, clear path to an offer that coaxes the consumer toward a decision.
3) Mix it Up – List new and older products in your campaigns, highlight top sellers and make sure to write compelling copy.
4) Play with Shipping – What is your magic number? Would $90+ equal free shipping, should a $55 order have a $3 flat shipping rate? Maybe free shipping is earned when someone provides feedback on their last purchase.
5) Treat Buyers Best – Send transactional emails following purchase… the thank you, feedback, coupon/ offer with date etc. keep moving them into different segments and treat them like family.
6) Automate, Automate, Automate – Create campaigns to trigger automatically, a welcome stream, bonding streams etc. This helps reinforce the relationship and moves recipients in a positive direction.
7) Proof Read – Spell check is a no-brainer, but you also need to make sure you validate links, codes and expiration dates.
8) Save Money – Paid search is a huge investment and could be a waste if not properly monitored, devote some of that money to creating conversations with your existing clients.
9) Spy on Yourself – Continually audit your sign-up and unsubscribe processes, validate clicks as well as your other channels.
10) Go Big – Make the time investment, create good creative so that you look like a major player in the space.
