Yesterday included great networking and sharing of ideas… it even spilled over into our dinner event at STATS. Here’s the overview for our second day of Panel of Peers sessions covering all aspects of our multi-channel world:
Cohesive Marketing: We’ll examine how an organization can attract recipients to engage at all touchpoints, offer a cohesive message and communicate objectives to executive management while managing budgets and balancing the changing multi-media landscape. One special breakout is the Role of Direct Mail – is it Dead or Alive?
Emerging Technologies: Your users are checking messaging anytime, anywhere – learn how retailers, entertainment companies and financial institutions stay connected and competitive. This session will help you position your organization for the next level of marketing and capitalize new revenue opportunities.
Deliverability: We’ve recruited experts to discuss the changing deliverability landscape and how you can influence delivery in 2009 and beyond. You’ll get perspective on the common mistakes marketers make, behaviors of recipients and learn more about how ISPs handle email.
Data Evolution & Enhancement: We all know data is paramount for segmentation; this session will cover strategies to build a repository, enhance preferences and continue list growth. We’ll discuss segmentation strategies, targeted follow-up techniques and methods to drive business through traditional offers and automated communications.
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After our sessions we’re getting an All Access Tour from our colleagues at the Philips Arena – our day ends with a special tour of the home of the NBA Hawks and NHL Thrashers.
Virtually There
Twitter – Join in our live Twitter discussion, we’re making updates from the conference and accepting Tweets, feel free to ask questions of your Peers. Use hash code #POP09 – POP Attendees can Tweet using this code too!
Service In Action – Don’t Forget Friday’s call, we’ll recap key elements of our time at the Panel of Peers.
