By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    data-driven white label SEO
    Does Data Mining Really Help with White Label SEO?
    7 Min Read
    marketing analytics for hardware vendors
    IT Hardware Startups Turn to Data Analytics for Market Research
    9 Min Read
    big data and digital signage
    The Power of Big Data and Analytics in Digital Signage
    5 Min Read
    data analytics investing
    Data Analytics Boosts ROI of Investment Trusts
    9 Min Read
    football data collection and analytics
    Unleashing Victory: How Data Collection Is Revolutionizing Football Performance Analysis!
    4 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-23 SmartData Collective. All Rights Reserved.
Reading: Things Change
Share
Notification Show More
Aa
SmartData CollectiveSmartData Collective
Aa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Uncategorized > Things Change
Uncategorized

Things Change

SundeepKapur1
Last updated: 2009/04/17 at 12:28 PM
SundeepKapur1
3 Min Read
SHARE

We all have heard the adage that the only certainties in life are death and taxes… kinda depressing, huh? But ultimately this adage boils down to the fact that everything changes – think of your marketing program this time last year, the year before. What’s different – your budget? Sales have shifted and your consumer has definitely changed.

Gone are the days that Don Draper’s Mad Men would “sell the sizzle, not the steak.” Consumers are looking for the cold, hard facts not fluff. As a result, buying cycles have extended, consumers are reading the fine print and evaluating things a little more closely. Before you could have been an available option, but now you’re competing for something else. The proverbial steak may not be filet mignon over prime rib – it might be hamburger.

The only way to ride the next change, which will come, is to stay in tune with your customers and recipients. We’ve talked a great deal this week about analytics, what to look at and what to avoid as well as some new opportunities to consider. The next evolution centers around your connection with your recipients – use this extended buying cycle to connect with your recipients, they’ll thinks change again.

More Read

big data improves

3 Ways Big Data Improves Leadership Within Companies

IT Is Not Analytics. Here’s Why.
Romney Invokes Analytics in Rebuke of Trump
WEF Davos 2016: Top 100 CEO bloggers
In Memoriam: Robin Fray Carey


We all have heard the adage that the only certainties in life are death and taxes… kinda depressing, huh? But ultimately this adage boils down to the fact that everything changes – think of your marketing program this time last year, the year before. What’s different – your budget? Sales have shifted and your consumer has definitely changed.

Gone are the days that Don Draper’s Mad Men would “sell the sizzle, not the steak.” Consumers are looking for the cold, hard facts not fluff. As a result, buying cycles have extended, consumers are reading the fine print and evaluating things a little more closely. Before you could have been an available option, but now you’re competing for something else. The proverbial steak may not be filet mignon over prime rib – it might be hamburger.

The only way to ride the next change, which will come, is to stay in tune with your customers and recipients. We’ve talked a great deal this week about analytics, what to look at and what to avoid as well as some new opportunities to consider. The next evolution centers around your connection with your recipients – use this extended buying cycle to connect with your recipients, they’ll thinks change again.

Link to original post

SundeepKapur1 April 17, 2009
Share This Article
Facebook Twitter Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

sobm for ai-driven cybersecurity
Software Bill of Materials is Crucial for AI-Driven Cybersecurity
Security
IT budgeting for data-driven companies
IT Budgeting Practices for Data-Driven Companies
IT
machine,translation
Translating Artificial Intelligence: Learning to Speak Global Languages
Artificial Intelligence
data science upskilling
Upskilling for Emerging Industries Affected by Data Science
Big Data

Stay Connected

1.2k Followers Like
33.7k Followers Follow
222 Followers Pin

You Might also Like

big data improves
Big DataJobsKnowledge ManagementUncategorized

3 Ways Big Data Improves Leadership Within Companies

6 Min Read
Image
Uncategorized

IT Is Not Analytics. Here’s Why.

7 Min Read

Romney Invokes Analytics in Rebuke of Trump

4 Min Read

WEF Davos 2016: Top 100 CEO bloggers

14 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

data-driven web design
5 Great Tips for Using Data Analytics for Website UX
Big Data
ai is improving the safety of cars
From Bolts to Bots: How AI Is Fortifying the Automotive Industry
Artificial Intelligence

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?