On Friday’s Service In Action call we had our friends from Goodmail discuss their revolutionary product allowing rich media (video/ audio) to be directly inserted into email messages – traditionally, most email clients block or remove JavaScript and Adobe Flash from the messages for security reasons, limiting the inclusion directly in the message. Alternatives/ work-arounds included image links to video hosted outside the message or animated gifs.
One of the elements I liked about their presentation was that this new email feature isn’t a cure-all and that the traditional email best practices still apply – here are their five closing tips to make your email stand out (these can apply even without video):
1) The Medium is the Message: Consider the possible rendering challenges – how your message will be viewed on Hulu or mobile devices is just a new twist.
Thanks again to Jordan and Michele for sharing information on this new product, you can access a copy of their presentation (with contact info) and/ or listen to the podcast (available by end of the day today.)
