Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    big data analytics in transporation
    Turning Data Into Decisions: How Analytics Improves Transportation Strategy
    3 Min Read
    sales and data analytics
    How Data Analytics Improves Lead Management and Sales Results
    9 Min Read
    data analytics and truck accident claims
    How Data Analytics Reduces Truck Accidents and Speeds Up Claims
    7 Min Read
    predictive analytics for interior designers
    Interior Designers Boost Profits with Predictive Analytics
    8 Min Read
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Online Advertising Fight Club
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Uncategorized > Online Advertising Fight Club
Uncategorized

Online Advertising Fight Club

Daniel Tunkelang
Daniel Tunkelang
3 Min Read
SHARE

Those of you who have been enjoying our recent debate about the future of online advertising should check out TechCrunch, which is offering a “Steel Cage Debate On The Future Of Online Advertising: Danny Sullivan Vs. Eric Clemons“.

For those who haven’t been keeping up with this fight:

  • Eric Clemons, Professor of Operations and Information Management at The Wharton School of the University of Pennsylvania, recently wrote a guest post on TechCrunch entitled. “Why Advertising Is Failing On The Internet” (I blogged about it here).
  • Then Danny Sullivan, editor-in-chief of SearchEngineLand, flamed back at him on his own blog, in a post entitled “For Your Sunday Bullshit Reading: Search Ads Are “Misdirection” Advertising“.

I can’t promise that all of the TechCrunch commenters will be as civil or thoughtful as those who comment here, but I am sure they’ll make up for it in quantity. And yes, I’m covet that readership–but the least I can do is make sure everyone here gets a good seat for the prize fight.

More Read

The Third SM: Enterprise SM
Using busines rules in stable, core processes
The Dangers of Crowdfunding
Judit Nagy of MySpace & Tom H. C. Anderson Discuss Social Media Research
Should Marketing Executives Skip the IT Department?

Those of you who have been enjoying our recent debate about the future of online advertising should check out TechCrunch, which is offering a “Steel Cage Debate On The Future Of Online Advertising: Danny Sullivan Vs. Eric Clemons“.

For those who haven’t been keeping up with this fight:

  • Eric Clemons, Professor of Operations and Information Management at The Wharton School of the University of Pennsylvania, recently wrote a guest post on TechCrunch entitled. “Why Advertising Is Failing On The Internet” (I blogged about it here).
  • Then Danny Sullivan, editor-in-chief of SearchEngineLand, flamed back at him on his own blog, in a post entitled “For Your Sunday Bullshit Reading: Search Ads Are “Misdirection” Advertising“.

I can’t promise that all of the TechCrunch commenters will be as civil or thoughtful as those who comment here, but I am sure they’ll make up for it in quantity. And yes, I’m covet that readership–but the least I can do is make sure everyone here gets a good seat for the prize fight.

Link to original post

Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

ai for building crypto banks
Building Your Own Crypto Bank with AI
Blockchain Exclusive
julia taubitz vn5s g5spky unsplash
Benefits of AI in Nursing Education Amid Medicaid Cuts
Artificial Intelligence Exclusive News
AI role in medical industry
The Role Of AI In Transforming Medical Manufacturing
Artificial Intelligence Exclusive
b2b sales
Unseen Barriers: Identifying Bottlenecks In B2B Sales
Business Rules Exclusive Infographic

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

Quasi-Property Rights: Associated Press and the “Hot News” Doctrine

3 Min Read

The only college major that matters

3 Min Read

Marti Hearst’s Book on Search User Interfaces

5 Min Read

Defining Your Data Quality Problems

8 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

giveaway chatbots
How To Get An Award Winning Giveaway Bot
Big Data Chatbots Exclusive
ai chatbot
The Art of Conversation: Enhancing Chatbots with Advanced AI Prompts
Chatbots

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?