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SmartData Collective > Uncategorized > Online Advertising Fight Club
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Online Advertising Fight Club

Daniel Tunkelang
Last updated: 2009/03/29 at 12:11 AM
Daniel Tunkelang
3 Min Read
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Those of you who have been enjoying our recent debate about the future of online advertising should check out TechCrunch, which is offering a “Steel Cage Debate On The Future Of Online Advertising: Danny Sullivan Vs. Eric Clemons“.

For those who haven’t been keeping up with this fight:

  • Eric Clemons, Professor of Operations and Information Management at The Wharton School of the University of Pennsylvania, recently wrote a guest post on TechCrunch entitled. “Why Advertising Is Failing On The Internet” (I blogged about it here).
  • Then Danny Sullivan, editor-in-chief of SearchEngineLand, flamed back at him on his own blog, in a post entitled “For Your Sunday Bullshit Reading: Search Ads Are “Misdirection” Advertising“.

I can’t promise that all of the TechCrunch commenters will be as civil or thoughtful as those who comment here, but I am sure they’ll make up for it in quantity. And yes, I’m covet that readership–but the least I can do is make sure everyone here gets a good seat for the prize fight.

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Those of you who have been enjoying our recent debate about the future of online advertising should check out TechCrunch, which is offering a “Steel Cage Debate On The Future Of Online Advertising: Danny Sullivan Vs. Eric Clemons“.

For those who haven’t been keeping up with this fight:

  • Eric Clemons, Professor of Operations and Information Management at The Wharton School of the University of Pennsylvania, recently wrote a guest post on TechCrunch entitled. “Why Advertising Is Failing On The Internet” (I blogged about it here).
  • Then Danny Sullivan, editor-in-chief of SearchEngineLand, flamed back at him on his own blog, in a post entitled “For Your Sunday Bullshit Reading: Search Ads Are “Misdirection” Advertising“.

I can’t promise that all of the TechCrunch commenters will be as civil or thoughtful as those who comment here, but I am sure they’ll make up for it in quantity. And yes, I’m covet that readership–but the least I can do is make sure everyone here gets a good seat for the prize fight.

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Daniel Tunkelang March 29, 2009
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