Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    data mining to find the right poly bag makers
    Using Data Analytics to Choose the Best Poly Mailer Bags
    12 Min Read
    data analytics for pharmacy trends
    How Data Analytics Is Tracking Trends in the Pharmacy Industry
    5 Min Read
    car expense data analytics
    Data Analytics for Smarter Vehicle Expense Management
    10 Min Read
    image fx (60)
    Data Analytics Driving the Modern E-commerce Warehouse
    13 Min Read
    big data analytics in transporation
    Turning Data Into Decisions: How Analytics Improves Transportation Strategy
    3 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Online Advertising Fight Club
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Uncategorized > Online Advertising Fight Club
Uncategorized

Online Advertising Fight Club

Daniel Tunkelang
Daniel Tunkelang
3 Min Read
SHARE

Those of you who have been enjoying our recent debate about the future of online advertising should check out TechCrunch, which is offering a “Steel Cage Debate On The Future Of Online Advertising: Danny Sullivan Vs. Eric Clemons“.

For those who haven’t been keeping up with this fight:

  • Eric Clemons, Professor of Operations and Information Management at The Wharton School of the University of Pennsylvania, recently wrote a guest post on TechCrunch entitled. “Why Advertising Is Failing On The Internet” (I blogged about it here).
  • Then Danny Sullivan, editor-in-chief of SearchEngineLand, flamed back at him on his own blog, in a post entitled “For Your Sunday Bullshit Reading: Search Ads Are “Misdirection” Advertising“.

I can’t promise that all of the TechCrunch commenters will be as civil or thoughtful as those who comment here, but I am sure they’ll make up for it in quantity. And yes, I’m covet that readership–but the least I can do is make sure everyone here gets a good seat for the prize fight.

More Read

Perfect Survey Series: Building a Better Survey
Guest Post by Brent Arslaner: The Next Generation of Lead Generation
Four important SOA metrics that need to be watched
#1: Here’s a thought…
Selling to enterprises

Those of you who have been enjoying our recent debate about the future of online advertising should check out TechCrunch, which is offering a “Steel Cage Debate On The Future Of Online Advertising: Danny Sullivan Vs. Eric Clemons“.

For those who haven’t been keeping up with this fight:

  • Eric Clemons, Professor of Operations and Information Management at The Wharton School of the University of Pennsylvania, recently wrote a guest post on TechCrunch entitled. “Why Advertising Is Failing On The Internet” (I blogged about it here).
  • Then Danny Sullivan, editor-in-chief of SearchEngineLand, flamed back at him on his own blog, in a post entitled “For Your Sunday Bullshit Reading: Search Ads Are “Misdirection” Advertising“.

I can’t promise that all of the TechCrunch commenters will be as civil or thoughtful as those who comment here, but I am sure they’ll make up for it in quantity. And yes, I’m covet that readership–but the least I can do is make sure everyone here gets a good seat for the prize fight.

Link to original post

Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

data mining to find the right poly bag makers
Using Data Analytics to Choose the Best Poly Mailer Bags
Analytics Big Data Exclusive
data science importance of flexibility
Why Flexibility Defines the Future of Data Science
Big Data Exclusive
payment methods
How Data Analytics Is Transforming eCommerce Payments
Business Intelligence
cybersecurity essentials
Cybersecurity Essentials For Customer-Facing Platforms
Exclusive Infographic IT Security

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

SOA’s final frontier: Can we, should we, service-orient batch processing?

1 Min Read

#17: Here’s a thought…

6 Min Read

Blinded

3 Min Read

Who Uses Social Networks Anyway: Part I

3 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

AI chatbots
AI Chatbots Can Help Retailers Convert Live Broadcast Viewers into Sales!
Chatbots
giveaway chatbots
How To Get An Award Winning Giveaway Bot
Big Data Chatbots Exclusive

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?