Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    unusual trading activity
    Signal Or Noise? A Decision Tree For Evaluating Unusual Trading Activity
    3 Min Read
    software developer using ai
    How Data Analytics Helps Developers Deliver Better Tech Services
    8 Min Read
    ai for stock trading
    Can Data Analytics Help Investors Outperform Warren Buffett
    9 Min Read
    media monitoring
    Signals In The Noise: Using Media Monitoring To Manage Negative Publicity
    5 Min Read
    data analytics
    How Data Analytics Can Help You Construct A Financial Weather Map
    4 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Don’t think percentages, think real people
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Big Data > Data Mining > Don’t think percentages, think real people
Data MiningPredictive Analytics

Don’t think percentages, think real people

DavidMSmith
DavidMSmith
2 Min Read
SHARE

We see risk statistics in news articles every day. “One extra unit of alcohol a day increases a woman’s risk of breast cancer by 12%.” “Bacon increases your risk of colorectal cancer by 20%.” But what do those numbers really mean? (Beyond wide-eyed alarmism from the news media, I mean.) Michael Blastland (BBC) suggests converting these risk percentages to the number of additional (or fewer) cases amongst a static population. In his Risk-o-Meter, the statement “Bacon increases your risk of colorectal cancer by 20%” is converted to “about one extra case in every 100 people”. It makes sense: it’s really…

We see risk statistics in news articles every day. "One extra unit of alcohol a day increases a woman's risk of breast cancer by 12%." "Bacon increases your risk of colorectal cancer by 20%." But what do those numbers really mean? (Beyond wide-eyed alarmism from the news media, I mean.) Michael Blastland (BBC) suggests converting these risk percentages to the number of additional (or fewer) cases amongst a static population.  In his Risk-o-Meter, the statement "Bacon increases your risk of colorectal cancer by 20%" is converted to "about one extra case in every 100 people".  It makes sense: it's really difficult to make sense of these risk numbers without knowing the prevalence of the disease (…, event, whatever) in the first place.

Michael Blastland: How to understand risk in 13 clicks

More Read

BI 2012 Predictions – No Way!
pearltrees, socializing and curating content on the web
How are Supply Chain Executives dealing with today’s…
Is Your Company Ready to Deploy Business Intelligence Intelligently?
Data-Driven BPM: Making “Big Data” Actionable
Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

Hidden AI, a risk?
Hidden AI, Real Risk: A Governance Roadmap For Mid-Market Organizations
Artificial Intelligence Exclusive Infographic
unusual trading activity
Signal Or Noise? A Decision Tree For Evaluating Unusual Trading Activity
Analytics Exclusive Infographic
Ai agents
AI Agent Trends Shaping Data-Driven Businesses
Artificial Intelligence Exclusive Infographic
Why Businesses Are Using Data to Rethink Office Operations
Why Businesses Are Using Data to Rethink Office Operations
Big Data Exclusive

Stay Connected

1.2KFollowersLike
33.7KFollowersFollow
222FollowersPin

You Might also Like

Austinites Really Love Music & Kevin Durant is Kind of a Big Deal, So Says Data Science

10 Min Read

Data correlation: Used-car customers drop cell-phone service?

5 Min Read

Business Analytics Error: Learn from Uber’s Mistake During the Sydney Terror Attack

2 Min Read

Customer Data Integration – Separating the Hype from the Reality

4 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

AI chatbots
AI Chatbots Can Help Retailers Convert Live Broadcast Viewers into Sales!
Chatbots
AI and chatbots
Chatbots and SEO: How Can Chatbots Improve Your SEO Ranking?
Artificial Intelligence Chatbots Exclusive

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?