Quality vs. Quantity

March 24, 2009
48 Views

There are tons of old adages and clichés that can be applied to today’s post, the title is only one way to summarize the need to connect with your customers and prospects during the current economic uncertainty. Consumers are examining everything more closely, evaluating what they buy as well as where they keep their funds.

This shift in focus also requires eMarketers to realign their outreach; we’ve dubbed 2009 as the Year of Engagement as such we must get away from the list count as the driving metric in eMarketing. To insure your recipient list remains connected you must focus on building relationships, offering consumers the information they seek and constantly building trust with them. This is a delicate process, buying cycles have extended so fight the urge to push them too far too fast. Evaluate your campaigns and website to make sure it has a serve rather than strictly sale tone – this is done by offering advice, insightful views and highlighting the value you offer over all others.

Tell us how you’re modifying your program to build relationships – comments welcome.


There are tons of old adages and clichés that can be applied to today’s post, the title is only one way to summarize the need to connect with your customers and prospects during the current economic uncertainty. Consumers are examining everything more closely, evaluating what they buy as well as where they keep their funds.

This shift in focus also requires eMarketers to realign their outreach; we’ve dubbed 2009 as the Year of Engagement as such we must get away from the list count as the driving metric in eMarketing. To insure your recipient list remains connected you must focus on building relationships, offering consumers the information they seek and constantly building trust with them. This is a delicate process, buying cycles have extended so fight the urge to push them too far too fast. Evaluate your campaigns and website to make sure it has a serve rather than strictly sale tone – this is done by offering advice, insightful views and highlighting the value you offer over all others.

Tell us how you’re modifying your program to build relationships – comments welcome.

Link to original post

You may be interested

Education and the Blockchain – Should We be Teaching Blockchain in Schools?
IT
55 shares504 views
IT
55 shares504 views

Education and the Blockchain – Should We be Teaching Blockchain in Schools?

Glen Allard - July 26, 2017

It goes without saying that tech progress is moving at a rapid pace. Futurists point to Moore’s law – the…

5 Effective Strategies for Boosting IoT Security
Internet of Things
79 shares1,342 views
Internet of Things
79 shares1,342 views

5 Effective Strategies for Boosting IoT Security

Ryan Kh - July 25, 2017

With the emergence of IoT devices that are being rolled out from time to time, the serious IoT security issues…

The Future of Healthcare and Big Pharma is in Big Data Analytics
Analytics
669 views
Analytics
669 views

The Future of Healthcare and Big Pharma is in Big Data Analytics

riteshmehta - July 25, 2017

The healthcare industry recognizes that Big Data as and opportunity and a challenge for the whole sector. Nevertheless, systems and…