How a YouTube Video Goes Viral: Baaaa!

March 19, 2009
52 Views

If nearly 321,000 views of a YouTube video in 48 hours isn’t indicative of a virus, can you provide a better example?
See what happens when Samsung uses herds of sheep on a Welsh mountainside to create an advertisement for its LED technology:

Those 321,000 views didn’t happen out of the blue. If you upload a […]


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Baaaa go the sheepIf nearly 321,000 views of a YouTube video in 48 hours isn’t indicative of a virus, can you provide a better example?

See what happens when Samsung uses herds of sheep on a Welsh mountainside to create an advertisement for its LED technology:

Those 321,000 views didn’t happen out of the blue. If you upload a video, people don’t immediately see it. But if popular websites and blogs reference the video and embed it, like I did above, then more people take notice. For instance, Gizmodo summarized the baaaad ass video about 24 hours ago–and already amassed over 20,000 views and 26 comments. Ditto similar numbers at the Huffington Post.

Despite many rumors that the video is fake–from light and shadow inconsistencies to the inability of a single sheep to stand alone–it remains an example of how word of mouth and social networking can help spread a video to the masses.

Photo credit: sicoactiva


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