The best advice for any eMarketer looking to create, improve or redefine their email marketing or social networking is to just ask… go straight to the source. Ask your recipients, they are the ones you want to reach, the ones best designed to give you feedback.
Here’s an example from NPR, this was posted on their fan page in Facebook – it’s simple, straight forward and asks their fans what they could do to improve their interaction. There are some quick suggestions, including discussions with hosts, NPR Personalities or making content available for posting on individual profile pages.
You could take a similar approach with your social media strategy – if you’re entering into the space ask your email recipients which mediums they use. If you’re looking to grow membership, include links in your outbound emails and on your site. If you’re looking to make a bigger splash (more participation) use the NPR approach. Just Ask, then work toward integrating the feedback received.
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