By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    data Analytics instagram stories
    Data Analytics Helps Marketers Make the Most of Instagram Stories
    15 Min Read
    analyst,women,looking,at,kpi,data,on,computer,screen
    What to Know Before Recruiting an Analyst to Handle Company Data
    6 Min Read
    AI analytics
    AI-Based Analytics Are Changing the Future of Credit Cards
    6 Min Read
    data overload showing data analytics
    How Does Next-Gen SIEM Prevent Data Overload For Security Analysts?
    8 Min Read
    hire a marketing agency with a background in data analytics
    5 Reasons to Hire a Marketing Agency that Knows Data Analytics
    7 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-23 SmartData Collective. All Rights Reserved.
Reading: Skittles Homepage Now Pointing to Wikipedia, What’s Next?
Share
Notification Show More
Aa
SmartData CollectiveSmartData Collective
Aa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Uncategorized > Skittles Homepage Now Pointing to Wikipedia, What’s Next?
Uncategorized

Skittles Homepage Now Pointing to Wikipedia, What’s Next?

JacobMorgan
Last updated: 2009/03/05 at 7:09 AM
JacobMorgan
3 Min Read
SHARE

I’m sure you’ve heard about what Skittles have been doing lately.  If you visited the site a few days ago you would have seen the skittles.com homepage redirect to the twitter search page showing all of the conversations on twitter that mentioned “skittles.”  There has been a lot of commentary about what skittles has been […]

I’m sure you’ve heard about what Skittles have been doing lately.  If you visited the site a few days ago you would have seen the skittles.com homepage redirect to the twitter search page showing all of the conversations on twitter that mentioned “skittles.”  There has been a lot of commentary about what skittles has been doing and not everyone agrees.  So far twitter has redirected the homepage to twitter, facebook, and now is now point to the skittles wikipedia page.

skittles wikipedia

More Read

big data improves

3 Ways Big Data Improves Leadership Within Companies

IT Is Not Analytics. Here’s Why.
Romney Invokes Analytics in Rebuke of Trump
WEF Davos 2016: Top 100 CEO bloggers
In Memoriam: Robin Fray Carey

Personally I like what skittles is doing.  They are introducing the world their social media presence and it’s great.  Those people who are not familiar with tools like twitter will quickly understand what is going on.  It’s a unique and dynamic experiment and it’s great to see a brand like skittles experimenting with their marketing efforts.  I scanned the wikipedia skittles page and I definitely learned a lot about that delicious little candy including more about their recent marketing efforts.

According to the wiki page:

On Tuesday, March 3, 2009, Skittles launched a bold new web-based marketing campaign that replaced their website with a real-time Twitter feed[1]. For a little more than 24 hours, any post on Twitter that included the word “skittles” was aggregated and displayed on the Skittles homepage. Widely reported on, many praised Skittles for their innovative use of social media, while others criticized Skittles’ decision to allow comments to appear uncensored. Throughout the short-lived campaign, there were sporadic reports of inappropriate language, including racial slurs. Many marketers also debated the wisdom of employing Twitter, which is known to have a much older demographic[2], given that the candy maker typically targets a younger consumer[3]. On Wednesday, March 4, 2009, Skittles ended the Twitter component of the campaign and linked instead to its Facebook fan page. Some watchers suggested that Skittles had redirected its site to Facebook as a result of the inappropriate language appearing on Twitter[4], while others argued it demonstrated masterful media management by radically changing the story at the height of public attention[5]. By the end of the first day of Skittles’ Facebook strategy, more than 500,000 Facebook users had joined its fan page.

If you ask me, I think we need to see more brands getting out there and experimenting with their marketing efforts.

what do you think about the skittles marketing strategy?


Link to original post

JacobMorgan March 5, 2009
Share This Article
Facebook Twitter Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

ai low code frameworks
AI Can Help Accelerate Development with Low-Code Frameworks
Artificial Intelligence
data Analytics instagram stories
Data Analytics Helps Marketers Make the Most of Instagram Stories
Analytics
data breaches
How Hospital Security Breaches Devastate Local Communities
Policy and Governance
analyst,women,looking,at,kpi,data,on,computer,screen
What to Know Before Recruiting an Analyst to Handle Company Data
Analytics

Stay Connected

1.2k Followers Like
33.7k Followers Follow
222 Followers Pin

You Might also Like

big data improves
Big DataJobsKnowledge ManagementUncategorized

3 Ways Big Data Improves Leadership Within Companies

6 Min Read
Image
Uncategorized

IT Is Not Analytics. Here’s Why.

7 Min Read

Romney Invokes Analytics in Rebuke of Trump

4 Min Read

WEF Davos 2016: Top 100 CEO bloggers

14 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

data-driven web design
5 Great Tips for Using Data Analytics for Website UX
Big Data
ai in ecommerce
Artificial Intelligence for eCommerce: A Closer Look
Artificial Intelligence

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?