By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    data Analytics instagram stories
    Data Analytics Helps Marketers Make the Most of Instagram Stories
    15 Min Read
    analyst,women,looking,at,kpi,data,on,computer,screen
    What to Know Before Recruiting an Analyst to Handle Company Data
    6 Min Read
    AI analytics
    AI-Based Analytics Are Changing the Future of Credit Cards
    6 Min Read
    data overload showing data analytics
    How Does Next-Gen SIEM Prevent Data Overload For Security Analysts?
    8 Min Read
    hire a marketing agency with a background in data analytics
    5 Reasons to Hire a Marketing Agency that Knows Data Analytics
    7 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-23 SmartData Collective. All Rights Reserved.
Reading: Stop Using Search Engines
Share
Notification Show More
Aa
SmartData CollectiveSmartData Collective
Aa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Business Intelligence > CRM > Stop Using Search Engines
Business IntelligenceCRMData Mining

Stop Using Search Engines

ariherzog
Last updated: 2009/02/22 at 11:40 PM
ariherzog
4 Min Read
SHARE

Can you?
I don’t need to tell you that the web is progressively beating the library in every battle for information. The search engine has effectively replaced the card catalog, microfilm reader, magazine stand, and bestseller list.
Representing those born after 1993, the Google generation is trending the future with 93 percent of college students satisfied finding […]

—
Thank you for reading! If you enjoyed this, please consider following more tips by RSS or email delivery. | Twitter | FriendFeed | Email

More Read

ai low code frameworks

AI Can Help Accelerate Development with Low-Code Frameworks

Tackling Bias in AI Translation: A Data Perspective
How AI is Boosting the Customer Support Game
AI-Based Analytics Are Changing the Future of Credit Cards
Enterprises Are Leveraging the Benefits of AI-Driven ERPs

Can you?

card catalogI don’t need to tell you that the web is progressively beating the library in every battle for information. The search engine has effectively replaced the card catalog, microfilm reader, magazine stand, and bestseller list.

Representing those born after 1993, the Google generation is trending the future with 93 percent of college students satisfied finding information with search engines, compared to an 84 percent satisfaction rate from librarian-assisted searching.

And that’s if they’re physically entering the library and not calling-in or emailing for help.

Born and raised in homes with computers and internet access, elementary school children (let alone the kindergarteners my sister teaches) are playing online educational games and know about search engines and simplistic social networking sites. How many kids are entering libraries and tracking data with the Dewey Decimal System? Is your child? Are you?

Studies indicate that kids are ingrained with social media tools (even if they don’t know what “social media” as a term means) but are not evaluating the relevance, accuracy, and authority of the results. They assume if something is available online, it’s authentic.

According to a comprehensive January 2008 report by the British Library and the Joint Information Systems Committee to identify trends in future research, the kicker for me comes on page 9:

In general terms, this new form of information seeking behaviour can be characterised as being horizontal, bouncing, checking and viewing in nature. Users are promiscuous, diverse and volatile and it is clear that these behaviours represent serious challenges for traditional information providers, nurtured in a hardcopy paradigm and, in many respects, still tied to it. Libraries must move away from bean counting dubious download statistics, and get much closer to monitoring the actual information seeking behaviour of their users.

The Google generation is computer literate but not information literate. They believe the internet is a thing, not a continually-growing compendium of information and virtual interaction between multiple providers.

Search engines provide information result-by-result, as card catalogs did with each new entry. Perhaps one way to change society is to stop using search engines to find information but to flick between different results for the best one. I do that all the time, but how many of the Google generation do?

Then again, I also visit my public library.

I don’t hold the answers but I have ideas. What about you?

Photo credit: bfurlong

—
Thank you for reading! If you enjoyed this, please consider following more tips by RSS or email delivery. | Twitter | FriendFeed | Email


Link to original post

ariherzog February 22, 2009
Share This Article
Facebook Twitter Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

ai low code frameworks
AI Can Help Accelerate Development with Low-Code Frameworks
Artificial Intelligence
data Analytics instagram stories
Data Analytics Helps Marketers Make the Most of Instagram Stories
Analytics
data breaches
How Hospital Security Breaches Devastate Local Communities
Policy and Governance
analyst,women,looking,at,kpi,data,on,computer,screen
What to Know Before Recruiting an Analyst to Handle Company Data
Analytics

Stay Connected

1.2k Followers Like
33.7k Followers Follow
222 Followers Pin

You Might also Like

ai low code frameworks
Artificial Intelligence

AI Can Help Accelerate Development with Low-Code Frameworks

12 Min Read
data perspective
Big Data

Tackling Bias in AI Translation: A Data Perspective

9 Min Read
How AI is Boosting the Customer Support Game
Artificial Intelligence

How AI is Boosting the Customer Support Game

6 Min Read
AI analytics
AnalyticsArtificial IntelligenceExclusive

AI-Based Analytics Are Changing the Future of Credit Cards

6 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

AI and chatbots
Chatbots and SEO: How Can Chatbots Improve Your SEO Ranking?
Artificial Intelligence Chatbots Exclusive
ai is improving the safety of cars
From Bolts to Bots: How AI Is Fortifying the Automotive Industry
Artificial Intelligence

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?