By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    AI analytics
    AI-Based Analytics Are Changing the Future of Credit Cards
    6 Min Read
    data overload showing data analytics
    How Does Next-Gen SIEM Prevent Data Overload For Security Analysts?
    8 Min Read
    hire a marketing agency with a background in data analytics
    5 Reasons to Hire a Marketing Agency that Knows Data Analytics
    7 Min Read
    predictive analytics for amazon pricing
    Using Predictive Analytics to Get the Best Deals on Amazon
    8 Min Read
    data science anayst
    Growing Demand for Data Science & Data Analyst Roles
    6 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-23 SmartData Collective. All Rights Reserved.
Reading: Rewrite the Rules
Share
Notification Show More
Aa
SmartData CollectiveSmartData Collective
Aa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Business Intelligence > CRM > Rewrite the Rules
Business IntelligenceCRMData Mining

Rewrite the Rules

ariherzog
Last updated: 2009/02/22 at 3:23 AM
ariherzog
3 Min Read
SHARE

Where is it written that the status quo can’t be changed?
I don’t watch a lot of TV, so I’m not up to date on the latest commercials. Imagine my shock watching a 60-second ad spot about Kaplan University rewriting the rules of education and challenging your mind:

Launched last month, the Talent Campaign is about experiential […]

—
Thank you for reading! If you enjoyed this, please consider following more tips by RSS or email delivery. | Twitter | FriendFeed | Email

More Read

How AI is Boosting the Customer Support Game

How AI is Boosting the Customer Support Game

AI-Based Analytics Are Changing the Future of Credit Cards
Enterprises Are Leveraging the Benefits of AI-Driven ERPs
AI In Marketing: Is It Worth the Hype?
What Is The Advantage Of Using SDK in AI Technology?

Where is it written that the status quo can’t be changed?

I don’t watch a lot of TV, so I’m not up to date on the latest commercials. Imagine my shock watching a 60-second ad spot about Kaplan University rewriting the rules of education and challenging your mind:

Launched last month, the Talent Campaign is about experiential learning.

From the press release:

“The new campaign makes a statement that the U.S. traditional higher education system doesn’t always meet the needs of today’s adult learners, mainly working adults struggling to balance jobs, families and education,” said Andrew S. Rosen, Chairman and CEO of Kaplan, Inc. “At Kaplan University, we are rewriting the rules of higher education by offering students the opportunity to customize their education to meet their needs, and by providing resources and support to help them succeed.”

Kaplan produced a series of public service announcements through integrated marketing, such as this one I found on YouTube featuring actor James Avery talking to a classroom:

I’m not that far out of college, but I didn’t have the option of online learning, let alone watching professorial seminars on iPods.

The mindset of higher education is changing, echoed by Case Western Reserve University webmaster Heidi Cool in a recent interview with me on how the Cleveland institution is experimenting with social media.

These Kaplan ads are remarkable because they speak to learning by doing, not learning by going. With tools like Skype, Doodle, and Facebook, communication methods are drifting from the traditional into a different type of familiarity.

I’m ready to rally behind the new way of doing education. Are you?

—
Thank you for reading! If you enjoyed this, please consider following more tips by RSS or email delivery. | Twitter | FriendFeed | Email


Link to original post

ariherzog February 22, 2009
Share This Article
Facebook Twitter Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

Data Ethics: Safeguarding Privacy and Ensuring Responsible Data Practices
Data Ethics: Safeguarding Privacy and Ensuring Responsible Data Practices
Best Practices Big Data Data Collection Data Management Privacy
data protection for SMEs
8 Crucial Tips to Help SMEs Guard Against Data Breaches
Data Management
How AI is Boosting the Customer Support Game
How AI is Boosting the Customer Support Game
Artificial Intelligence
AI analytics
AI-Based Analytics Are Changing the Future of Credit Cards
Analytics Artificial Intelligence Exclusive

Stay Connected

1.2k Followers Like
33.7k Followers Follow
222 Followers Pin

You Might also Like

How AI is Boosting the Customer Support Game
Artificial Intelligence

How AI is Boosting the Customer Support Game

6 Min Read
AI analytics
AnalyticsArtificial IntelligenceExclusive

AI-Based Analytics Are Changing the Future of Credit Cards

6 Min Read
ai-driven ERP software
Artificial Intelligence

Enterprises Are Leveraging the Benefits of AI-Driven ERPs

8 Min Read
AI in marketing
Artificial Intelligence

AI In Marketing: Is It Worth the Hype?

8 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

AI chatbots
AI Chatbots Can Help Retailers Convert Live Broadcast Viewers into Sales!
Chatbots
giveaway chatbots
How To Get An Award Winning Giveaway Bot
Big Data Chatbots Exclusive

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?