James Taylor Reports on Predictive Analytics World
Some trends: There is now about 100Gb stored per person on the planet and it is doubling every year.
Market research can now combine explicit survey data with implicit behavior data
There is a move from models being assumption heavy to being data rich thanks to the number of visitors and the amount of information.
From knowing about transactions (enough for recommendation) to knowing interactions (enough for targeting) and ultimately relationships (can move to a long term relationship basis). (via
The unrealized power of data
)
The Smarter Planet tumblelog is an outgrowth of IBM’s strategic initiative to help a world of smart systems emerge.
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See this primer on Smarter Planet
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