Enterprise 2.x is a school of thought, not a market

February 5, 2009
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Enterprise 2.0: Where the f$#@ is my market? | socialwrite.com

What I am saying is: Turn off the noise and get down to work

Don’t trumpet Enterprise 2.0, talk about those real problems

Good stuff from Jevon. Which generates a good response from Jeff Nolan, here. I agree with both of them — as a marketing tool, it sucks. As a description of a school of thought, it sucks less. Which is essentially what I was getting at with my Enterprise 2.1 Manifesto.


Enterprise 2.0: Where the f$#@ is my market? | socialwrite.com

What I am saying is: Turn off the noise and get down to work

Don’t trumpet Enterprise 2.0, talk about those real problems

Good stuff from Jevon. Which generates a good response from Jeff Nolan, here. I agree with both of them — as a marketing tool, it sucks. As a description of a school of thought, it sucks less. Which is essentially what I was getting at with my Enterprise 2.1 Manifesto.