Conjoint / Discrete Choice In Segmentation

January 27, 2009
59 Views

 
Anderson Analytics has been asked more and more lately to conduct conjoint/discrete choice segmentation studies. It’s usually for more commodity or B-B type clients. They seem especially popular among companies that are more tech/engineering driven. These clients seem obsessed with the idea that they need a market share simulator.
While I like different types of conjoint, […]

 

Anderson Analytics has been asked more and more lately to conduct conjoint/discrete choice segmentation studies. It’s usually for more commodity or B-B type clients. They seem especially popular among companies that are more tech/engineering driven. These clients seem obsessed with the idea that they need a market share simulator.

While I like different types of conjoint, and sometimes they do have a place even in a segmentation, often times I think you can sacrifice valuable space with a conjoint in a segmentation which you could use for other things.

Wondering what others think about this as well?

Link to original postTom H. C. Anderson – Anderson Analytics

You may be interested

5 Effective Strategies for Boosting IoT Security
Internet of Things
79 shares1,127 views
Internet of Things
79 shares1,127 views

5 Effective Strategies for Boosting IoT Security

Ryan Kh - July 25, 2017

With the emergence of IoT devices that are being rolled out from time to time, the serious IoT security issues…

The Future of Healthcare and Big Pharma is in Big Data Analytics
Analytics
418 views
Analytics
418 views

The Future of Healthcare and Big Pharma is in Big Data Analytics

riteshmehta - July 25, 2017

The healthcare industry recognizes that Big Data as and opportunity and a challenge for the whole sector. Nevertheless, systems and…

How Companies Are Rethinking Promotional Materials In Light Of Big Data
Big Data
108 shares1,735 views
Big Data
108 shares1,735 views

How Companies Are Rethinking Promotional Materials In Light Of Big Data

Larry Alton - July 25, 2017

Most people have a pile of promotional items sitting around their homes, from water bottles and t-shirts to calendars and…