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Reading: Conjoint / Discrete Choice In Segmentation
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SmartData Collective > Business Intelligence > CRM > Conjoint / Discrete Choice In Segmentation
Business IntelligenceCRMData MiningPredictive Analytics

Conjoint / Discrete Choice In Segmentation

TomAnderson
Last updated: 2009/01/27 at 4:02 PM
TomAnderson
1 Min Read
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Anderson Analytics has been asked more and more lately to conduct conjoint/discrete choice segmentation studies. It’s usually for more commodity or B-B type clients. They seem especially popular among companies that are more tech/engineering driven. These clients seem obsessed with the idea that they need a market share simulator.
While I like different types of conjoint, […]

 

Anderson Analytics has been asked more and more lately to conduct conjoint/discrete choice segmentation studies. It’s usually for more commodity or B-B type clients. They seem especially popular among companies that are more tech/engineering driven. These clients seem obsessed with the idea that they need a market share simulator.

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While I like different types of conjoint, and sometimes they do have a place even in a segmentation, often times I think you can sacrifice valuable space with a conjoint in a segmentation which you could use for other things.

Wondering what others think about this as well?

Link to original postTom H. C. Anderson – Anderson Analytics

TomAnderson January 27, 2009
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