IBM’s New Retail Tools
How you shop: what it means
American consumers are developing new shopping styles, concludes a new survey of 30,000 shoppers by IBM. Big Blue’s Fred Balboni explains a new suite of tools intended to help retailers analyze customers’ buying patterns as the downturn continues
The Smarter Planet tumblelog is an outgrowth of IBM’s strategic initiative to help a world of smart systems emerge.
See this primer on Smarter Planet
