Analytics is the sophisticated analysis and use of business data…

Analytics is the sophisticated analysis and use of business data to enable fact-based decision making at every level of your organization. Analytics can drive superior performance – from customer management to the supply chain to product/service development to strategic planning. For top companies such as Marriott International, Harrah’s Entertainment, Capital One, Amazon.com, NetFlix and the Boston Red Sox, analytics creates a competitive advan…

Analytics is the sophisticated analysis and use of business data to enable fact-based decision making at every level of your organization. Analytics can drive superior performance – from customer management to the supply chain to product/service development to strategic planning. For top companies such as Marriott International, Harrah’s Entertainment, Capital One, Amazon.com, NetFlix and the Boston Red Sox, analytics creates a competitive advantage. (via Competing on Analytics)
The Smarter Planet tumblelog is an outgrowth of IBM’s strategic initiative to help a world of smart systems emerge.

 See this primer on Smarter Planet