IBM’s recent campaign goes well beyond mere image — and…

IBM’s recent campaign goes well beyond mere image — and beyond green — to envision a “smarter” world in which problems as wide-ranging as health care costs, energy and resource shortages, government inefficiency, threatened waterways, climate change, and traffic congestion can be addressed by a blend of systems thinking, technological innovation, and computing power. It’s an intriguing campaign aimed at helping redefine IBM from its roots as a c…

IBM’s recent campaign goes well beyond mere image — and beyond green — to envision a “smarter” world in which problems as wide-ranging as health care costs, energy and resource shortages, government inefficiency, threatened waterways, climate change, and traffic congestion can be addressed by a blend of systems thinking, technological innovation, and computing power. It’s an intriguing campaign aimed at helping redefine IBM from its roots as a computer maker to its more recent incarnation as a self-described “global services company.” (via Joel Makower: Behind IBM’s Quest for a ‘Smarter Planet’ and author of Strategies for the Green Economy)
The Smarter Planet tumblelog is an outgrowth of IBM’s strategic initiative to help a world of smart systems emerge.

 See this primer on Smarter Planet