Advanced analytics, particularly predictive and statistical modeling, have gained a reputation as a sort of gold standard for prediction and a sure route to competitive advantage. Challenging this thinking, Ambuj Goyal, general manager of IBM’s Information Management division, asserts that predictive and statistical modeling are being used as a hammer for many business problems that should not be treated like nails. (via Q&A: Ambuj Goyal on IBM’s Path to Prediction and Optimization )
The Smarter Planet tumblelog is an outgrowth of IBM’s strategic initiative to help a world of smart systems emerge.
See this primer on Smarter Planet
