Value exchange is your not-so-secret, secret ingredient in email marketing. Valuable information helps you earn the recipient’s attention, opens and hopefully responses and new names. Here are some successful themes we’ve seen that have worked well:
Three Reasons to Sign-Up for Email – Highlight the three reasons someone should sign-up stressing the convenience of your email program, if it’s simple and clear people will respond.
Your $10 Coupon – Reward loyal customers and get new sign ups by offering them $10 bucks off their order; remember to include an expiration date.
The Contest – A contest can be an effective way to gather preferences on your existing recipients and acquire new IDs while generating buzz for your brand and program. Don’t forget to have a few small prize winners, and be sure to make the announcement of the winner via email.
Print and Skip the Line – Bring a printed copy of our email and you won’t have to stand in line. Again, you are elevating the importance of this channel and offering convenience to the recipient.
Instant Exchange – Offer something that can be accessed immediately in exchange for an ID, like a whitepaper, tips or free day-pass.
$50 in Your Account – Often used by financial institutions, this strategy is an effective way to get customers to sign up for email and electronic statements. It saves the expense of paper statements/ mailing but more importantly it allows the marketer to track what the recipient is clicking so they can personalize messaging and get recipients to pay attention.
Go Green – Appeal to the recipient’s ecological side and stress the importance of your program. People are beginning to accept email as a legitimate channel.
