Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    unusual trading activity
    Signal Or Noise? A Decision Tree For Evaluating Unusual Trading Activity
    3 Min Read
    software developer using ai
    How Data Analytics Helps Developers Deliver Better Tech Services
    8 Min Read
    ai for stock trading
    Can Data Analytics Help Investors Outperform Warren Buffett
    9 Min Read
    media monitoring
    Signals In The Noise: Using Media Monitoring To Manage Negative Publicity
    5 Min Read
    data analytics
    How Data Analytics Can Help You Construct A Financial Weather Map
    4 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Escaping the ghosts of BI marketing past
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Business Intelligence > Escaping the ghosts of BI marketing past
Business Intelligence

Escaping the ghosts of BI marketing past

TedCuzzillo
TedCuzzillo
1 Min Read
SHARE

How sweet is is to escape, if only momentarily, from BI marketing that seems intended for techies. Just across San Francisco Bay from me, Birst made its point and made me laugh with a holiday-season three-panel comic strip.

Marketing director Barbara Lewis emails me that the artwork’s by illustrator Kevin Pope, and the idea came from […]

How sweet is is to escape, if only momentarily, from BI marketing that seems intended for techies. Just across San Francisco Bay from me, Birst made its point and made me laugh with a holiday-season three-panel comic strip.

More Read

Seth Godin talks to Tom H. C. Anderson about Marketing…
Decision Management Summit – Decision-Centric Business Design
IBM’s recent campaign goes well beyond mere image — and…
How to Apply Agile Marketing Strategies to Data Driven Enterprises
The Convergence of Business Intelligence, EPM, and GRC

Marketing director Barbara Lewis emails me that the artwork’s by illustrator Kevin Pope, and the idea came from Birst’s PR firm, Atomic PR.

The website got a spike out of it. She writes, “I guess it’s struck a bit of a chord.”

Link to original post

Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

AI in branding
How Data Analytics and Data Mining Strengthen Brand Identity Services
Big Data Exclusive
Hidden AI, a risk?
Hidden AI, Real Risk: A Governance Roadmap For Mid-Market Organizations
Artificial Intelligence Exclusive Infographic
unusual trading activity
Signal Or Noise? A Decision Tree For Evaluating Unusual Trading Activity
Analytics Exclusive Infographic
Ai agents
AI Agent Trends Shaping Data-Driven Businesses
Artificial Intelligence Exclusive Infographic

Stay Connected

1.2KFollowersLike
33.7KFollowersFollow
222FollowersPin

You Might also Like

Donald Farmer: Three BI Trends that Matter

5 Min Read

Decision engines in financial services

6 Min Read

Business Intelligence Foundations

10 Min Read

Beyond BigData, the Shift To Decision Management w/ James Taylor

12 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

ai chatbot
The Art of Conversation: Enhancing Chatbots with Advanced AI Prompts
Chatbots
data-driven web design
5 Great Tips for Using Data Analytics for Website UX
Big Data

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?