Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    data analytics and truck accident claims
    How Data Analytics Reduces Truck Accidents and Speeds Up Claims
    7 Min Read
    predictive analytics for interior designers
    Interior Designers Boost Profits with Predictive Analytics
    8 Min Read
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
    big data and remote work
    Data Helps Speech-Language Pathologists Deliver Better Results
    6 Min Read
    data driven insights
    How Data-Driven Insights Are Addressing Gaps in Patient Communication and Equity
    8 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Does jargon sell tech products or not?
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Business Intelligence > Does jargon sell tech products or not?
Business Intelligence

Does jargon sell tech products or not?

TedCuzzillo
TedCuzzillo
2 Min Read
SHARE

Those of us in the tech world who shun jargon may forever remain an underclass. We may never rise to the mainstream, where today tech-centric vendors rule. So I’m delighted when I meet another one of our clan who declares proudly his rejection of tech-speak.

Don Farber, vice president of sales and marketing at KnowledgeSync, says that to reach business customers, you have to use words they understand. For many buyers in the mid-market, that means…

Those of us in the tech world who shun jargon may forever remain an underclass. We may never rise to the mainstream, where today tech-centric vendors rule. So I’m delighted when I meet another one of our clan who declares proudly his rejection of tech-speak.

More Read

Twitter to Add Analytics? Now it MUST Be Cool
How to Get Your Lean Six Sigma Project to Go Viral
Integrating Predictive Analytics and BRM to Improve Health Plan Member Experience
LinkedIn and Hiring: Dream. Fit. Passion.
Business Intelligence Isn’t Just About Technology [VIDEO]

Don Farber, vice president of sales and marketing at KnowledgeSync, says that to reach business customers, you have to use words they understand. For many buyers in the mid-market, that means avoiding any jargon at all.

Here’s how he orders a steak: “I ask for ‘pink in the middle.’ When the waiter asks me, ‘Rare?’ I say, ‘I don’t care what you call it, just give me a steak that’s pink in the middle.’”

We have to be careful, though. Some buyers in the mid-market watch for tech words as if it were a secret handshake. One insightful Datadoodle reader read about Farber’s approach last week and posted a reply that began like this:

This is so true. And it cuts both ways. Larger midsize companies have IT teams who are knowledgeable about BI, and if you don’t use all of the most proper complex jargon with them, they think you’re a lightweight solution that doesn’t do what they need or, worse, that you’re a team of idiots who just happened to create what they wanted the first time…

Take that, Strunk and White.

Link to original post

Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

data analytics and truck accident claims
How Data Analytics Reduces Truck Accidents and Speeds Up Claims
Analytics Big Data Exclusive
predictive analytics for interior designers
Interior Designers Boost Profits with Predictive Analytics
Analytics Exclusive Predictive Analytics
big data and cybercrime
Stopping Lateral Movement in a Data-Heavy, Edge-First World
Big Data Exclusive
AI and data mining
What the Rise of AI Web Scrapers Means for Data Teams
Artificial Intelligence Big Data Exclusive

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

BI & On-Demand Indexes: Weekly Update

3 Min Read

BI Software Makes Money

4 Min Read
crm database
Business IntelligenceCRM

CRM Database: Unlocking Customer Secrets for Business Growth

7 Min Read
AI iteams
Artificial Intelligence

Is AI Complicating Our Ability to Purchase Rare Items?

10 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

AI chatbots
AI Chatbots Can Help Retailers Convert Live Broadcast Viewers into Sales!
Chatbots
data-driven web design
5 Great Tips for Using Data Analytics for Website UX
Big Data

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?