Start a Dialogue about Master Data Management

Just mentioning master data management (MDM) will cause businesspeople’s eyes to glaze over and most IT folks to run for the hills.

Why does MDM create puzzlement and apprehension? The principal reason is that they need an IT buzzword dictionary to interpret the rather lengthy and complicated definitions. Despite the inherent reluctance, a successful MDM program needs businesspeople to understand it, sponsor it and commit to being part of the solution, along with IT to design, build and deploy it. And before any of that happens, you need to have a two-way dialogue about it.

>>> Read the rest of my article Start a Dialogue about MDM on the DM Review website.

Link to original post

More Read

How To Successfully Use Data For Your Email Marketing

BI Opportunities Outpace Organizations’ Ability to Use It

AI In Marketing: Is It Worth the Hype?

No Extract, Transform and Load? Really?

We Need an “Internet of Not Only Customers”