By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData Collective
  • Analytics
    AnalyticsShow More
    construction analytics
    5 Benefits of Analytics to Manage Commercial Construction
    5 Min Read
    benefits of data analytics for financial industry
    Fascinating Changes Data Analytics Brings to Finance
    7 Min Read
    analyzing big data for its quality and value
    Use this Strategic Approach to Maximize Your Data’s Value
    6 Min Read
    data-driven seo for product pages
    6 Tips for Using Data Analytics for Product Page SEO
    11 Min Read
    big data analytics in business
    5 Ways to Utilize Data Analytics to Grow Your Business
    6 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-23 SmartData Collective. All Rights Reserved.
Reading: Perfect Survey Series: Planning & Executing
Share
Notification Show More
Latest News
cloud-centric companies using network relocation
Cloud-Centric Companies Discover Benefits & Pitfalls of Network Relocation
Cloud Computing
construction analytics
5 Benefits of Analytics to Manage Commercial Construction
Analytics
database compliance guide
Four Strategies For Effective Database Compliance
Data Management
Digital Security From Weaponized AI
Fortifying Enterprise Digital Security Against Hackers Weaponizing AI
Security
DevOps on cloud
Optimizing Cost with DevOps on the Cloud
Development
Aa
SmartData Collective
Aa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Uncategorized > Perfect Survey Series: Planning & Executing
Uncategorized

Perfect Survey Series: Planning & Executing

SundeepKapur1
Last updated: 2008/11/03 at 1:05 PM
SundeepKapur1
4 Min Read
SHARE
- Advertisement -

To round out last week’s Perfect Survey Series we’re offering a structured approach to help you get started, make sure you have covered all the bases and are on your way to create an enriching dialogue with your recipients.

The Time Has Come
You know you have to, your management team is nudging you, your product and service folks are begging you – even your customers and prospects are hinting that you should ask for their opinions… here’s your saf…

- Advertisement -


To round out last week’s Perfect Survey Series we’re offering a structured approach to help you get started, make sure you have covered all the bases and are on your way to create an enriching dialogue with your recipients.

The Time Has Come
You know you have to, your management team is nudging you, your product and service folks are begging you – even your customers and prospects are hinting that you should ask for their opinions… here’s your safety net:

More Read

big data improves

3 Ways Big Data Improves Leadership Within Companies

IT Is Not Analytics. Here’s Why.
Romney Invokes Analytics in Rebuke of Trump
WEF Davos 2016: Top 100 CEO bloggers
In Memoriam: Robin Fray Carey

Step I) Define Objectives – You’ll probably have three to five objectives for conducting your survey… some of the more popular include 1) learning about recipient behavior and their opinions of your program/ offers; 2) gaining perspective on customer satisfaction or site usability; 3) finding ways to break through the clutter and grab the recipient’s attention; 4) gathering opinions for future investments or campaigns; 5) showing your boss what a good job you are doing. Regardless of the reason, state your objectives and engage the groups involved by having them validate the objectives.

Step II) Define Recipients – You could ask everybody but its better to focus your questions to certain segments – the more targeted you are, the better your responses. Some of the best populations to target are those who had to wait at your store/ branch or on the phone, another group could be those that timed out while doing something online. Post-order surveys are excellent places to start as are non-responder surveys.

Step III) Define the Channel(s) – How are you deploying the survey? Will it be the same across all channels? Multi-channel deployment is great for longer surveys (when broken up into smaller sections), the multi-channel strategy reinforces the importance, helps determine respondent patterns and is an attention getter.

- Advertisement -

Step IV) Determine Incentive – Are you planning to offer something to inspire response – a coupon, free shipping or simply access to the results of the survey. Never forget the value of better service or sincere thanks.

Step V) Define the Timeframe – Determine your survey end date and periodically remind people to take the survey before the expiration.

Step VI) Define Questions – Any writer knows that you start with your base, then edit and polish to strengthen. Beginning with twelve ideas is a great start, just prune response options and tighten your questions to facilitate honest responses.

Step VII): Define Success Criteria – Document the number of respondents you need to feel comfortable with your results and set aside a team of folks to review the results.

Flash forward to your deployment phase, responses are being submitted – now what? The best strategy is to have a couple versions of thank you emails ready to fire off based on the type of responses received.
Link to original post

- Advertisement -
SundeepKapur1 November 3, 2008
Share this Article
Facebook Twitter Pinterest LinkedIn
Share
- Advertisement -

Follow us on Facebook

Latest News

cloud-centric companies using network relocation
Cloud-Centric Companies Discover Benefits & Pitfalls of Network Relocation
Cloud Computing
construction analytics
5 Benefits of Analytics to Manage Commercial Construction
Analytics
database compliance guide
Four Strategies For Effective Database Compliance
Data Management
Digital Security From Weaponized AI
Fortifying Enterprise Digital Security Against Hackers Weaponizing AI
Security

Stay Connected

1.2k Followers Like
33.7k Followers Follow
222 Followers Pin

You Might also Like

big data improves
Big DataJobsKnowledge ManagementUncategorized

3 Ways Big Data Improves Leadership Within Companies

6 Min Read
Image
Uncategorized

IT Is Not Analytics. Here’s Why.

7 Min Read

Romney Invokes Analytics in Rebuke of Trump

4 Min Read

WEF Davos 2016: Top 100 CEO bloggers

14 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

ai is improving the safety of cars
From Bolts to Bots: How AI Is Fortifying the Automotive Industry
Artificial Intelligence
ai in ecommerce
Artificial Intelligence for eCommerce: A Closer Look
Artificial Intelligence

Quick Link

  • About
  • Contact
  • Privacy
Follow US

© 2008-23 SmartData Collective. All Rights Reserved.

Removed from reading list

Undo
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?