Market Research
423 views

Marketing Planning Improves Performance

Mark Smith - June 27, 2016

As global business increases competitive pressures, marketing departments face new challenges. They must anticipate and respond to frequently changing customer preferences and produce effective programs and campaigns…

Business Intelligence
283 views

The Mastery of Marketing Performance Management

Mark Smith - June 20, 2016

Managing marketing performance is anything but simple. It requires establishing a unified approach to assess the outcomes of initiatives and projects and compare results with investments in…

Big Data
313 views

Next Generation of Product Information Management Empowers Digital Business

Mark Smith - May 24, 2016

Organizations in all industries face various difficulties in managing product information. The most serious is providing complete, engaging information to consumers and customers on the internet. Newly…

IT
537 views

Can We Trust Salesforce for Business in the Cloud?

Mark Smith - May 16, 2016

I have been meaning to write about Salesforce since its Dreamforce 2015 conference. Salesforce provides a platform, tools and applications for business and IT who claims to…

Business Intelligence
285 views

Digital Business Innovation and Enterprise Messaging Work Well Together

Mark Smith - May 12, 2016

Organizations are facing a digital transformation, as I have written, that is rapidly changing the applications and services that business use to operate and deliver information. This new…

Big Data
473 views

New Generation of Enterprise Messaging Supports Digital Transformation

Mark Smith - May 10, 2016

Enterprise messaging is the technology backbone of communications for applications and systems within and between organizations. Both its importance and its complexity are growing as organizations increasingly…

Analytics
396 views

Mastering Marketing Mayhem in a Meaningful, Meticulous Manner

Mark Smith - April 1, 2016

I hope this title captures your attention; I’m trying to make a point about the chaos going on in managing and operating marketing. What marketing needs in…

Analytics
277 views

Supercharging Sales and Commerce in 2016

Mark Smith - March 30, 2016

For several years I have been advocating that sales organizations adapt their processes and applications to optimize both sales performance and the customer experience. For details see…

Big Data
392 views

Unifying Human Capital Management in 2016

Mark Smith - March 29, 2016

Businesses and their human resource organizations feel pressure to maximize the value of their human capital in today’s intensely competitive world. Many have made or considered investments…

Uncategorized
347 views

Workday Works Wonders on Platform for HCM

Mark Smith - December 24, 2015

Enterprise resource planning (ERP) is a software category that includes an array of business applications that includes human resources and finance. Workday is a vendor at the…